Quantum Brief – Page 43

Viacom18 announces TVS Eurogrip as title sponsor for JioCinema’s ‘Jeeto Dhan Dhana Dhan’

When a user receives a coupon, advertisers seize the opportunity to distribute discount coupons in abundance, creating a funnel of impressions, engagement, and redemption—all unfolding seamlessly while the match is in progress. This unique scenario unfolds rarely during live events, making it an exceptional opportunity for advertisers to make a significant impact. (Image source: Facebook)

The announcement of a title sponsor for Jeeto Dhan Dhana Dhan comes on the back of a sharp rise in gamification of content, a trend benchmarked in new ways by JioCinema with over a billion game plays last season of the IPL.

MIB celebrates 30 years of community radio in India; All 117 community radio stations to participate in Chennai event

EBITDA stood at ₹44.3 crores boasting a 33 percent margin and demonstrating a substantial 36.4 percent YoY improvement, primarily driven by robust top-line growth. (Representative Image: Paul Einerhand via Unsplash)

Community Radio is an important third tier in Radio Broadcasting, distinct from Public Service Radio broadcasting and Commercial Radio. Community Radio Stations (CRSs) are low power Radio Stations, which are meant to be set-up and operated by local communities.

Ranveer Singh and pornstar Johnny Sins in Bold Care ad; Netizens in shock

The ad satirises soap opera dramas with their exaggerated scenes and dramatic background music. It portrays Singh and Sins as siblings who are amid traditional family disputes- "kalesh."

The ad created by Earlyman Films features Ranveer Singh and Johnny Sins as brothers in the midst of typical soap opera-style family drama.

90 percent parents feel Alexa helps their kids stay mentally active

Indian customers have showcased an increased interest in celebrities and sports icons in the past year, for which they turned to Alexa for answers. (Representative image by Andres Urena via Unsplash)

Whether it is asking Alexa for rhymes, stories, games, and general knowledge, or taking its help to manage day-to-day tasks like smart home control, alarms, reminders, and more – the ease and convenience of using simple voice commands with Alexa has made it a popular companion for kids and parents alike.

Nestle, Dabur, Coca-Cola, Mondelez and P&G invest heavily amidst demand slowdown

Mondelez and Procter & Gamble (P&G) invested Rs 2000 crore and Rs 4000 crore, respectively, in new plants, and these will be operational in the next few years.

The demand for mainstream products has been lukewarm. But demand for premium products, specially in urban markets, has held steady.

MIB urges LCOs to submit registration details for the assignment of a national registration number

MSOs (Multi-System Operators) and HITS (Headend-In-The-Sky) operators are also instructed to ensure that LCOs with interconnection agreements submit the necessary details within the specified timeframe.(Representative image by Erik Mclean via Unsplash)

In response to challenges faced by LCOs in renewing their registrations, the ministry had issued an advisory on January 19, 2024. This advisory not only aimed to address the renewal difficulties but also served as a warning against operating without valid registration.

Stylist dyes client’s hair with Ujala; garners responses from Blinkit and Swiggy Instamart

In colour therapy, blue is considered the direct opposite of yellow and yellowish-orange hues. Thus, employing blue can effectively counterbalance hair tones that appear overly yellow or orange.

In a viral video, stylist Rahul Kalshetty is seen dying his client’s hair with Ujala. Brand’s have responded in a hilarious way. Find out.

Supreme Court grants interim protection to Halal India from ban on Halal-certified products

The notification also read that Halal certification of food products was a parallel system, which led to confusion regarding the quality of the food items, and was against the basic intention of the Act, stated the media report. (Image source: Official website)

In November 2023, Uttar Pradesh had banned the production, storage, distribution and sale Halal-certified products.

Swiggy and Talented release UI-based film during Valentine’s week

In its second season, Swiggy has again released a UI-based film, but this time it is about two 60-something empty nesters, who find their love and their way back to each other, with a little help from Swiggy.

In the world of right swipes and ghosting, this film focuses on an old school love that has a track record of 40+ years of being together.

Consumer foods brand “Yu” raises Rs 20 crore in follow-on Series A funding taking total funding to Rs 40 cr

Yu is among the few D2C brands that penetrated multiple distribution channels including offline (6,500+ stores), online (E-Com and Q-Com servicing pan India), institutional segments and exports. (Founders Bharat Bhalla and Varun Kapoor)

The brand will look to consolidate its presence and setup a nationwide distribution network within the next 12 months.