Quantum Brief – Page 44

Exclusive: Gozoop Group bags Lego’s creative mandate in India

Publicis One will commence onboarding from the beginning of July, working with Initiative over a three-month period to ensure a seamless transition and continued strong presence for the LEGO brand. (Representative image by Yulia Matvienko via Unsplash)

Lego, the Danish construction toy company was founded in 1932, completing 92 years in 2024. As per reports, the company has around 42 offices all over the world and employs more than 25000 people.

Laqshya Media Group acquires ad rights for Cochin International Airport

The acquisition of advertising rights at Cochin International Airport provides Laqshya Media Group access to an advertising channel, enabling brands to reach a diverse and international audience. (Image source: Moneycontrol)

The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations, offering brands a comprehensive platform to showcase their products and services.

Shyam Steel appoints actor Ravi Kishan as brand ambassador

Shyam Steel recently announced that its turnover has reached ₹6,000 crores, and the company is poised for further growth with a target of ₹9,000 to ₹10,000 crores over the next two to three years. As part of their recent expansion initiatives, they commissioned a new capacity at the Mejia plant, increasing their integrated steel capacity from 0.65 million tons to 1 million tons.

This strategic collaboration is specially designed to strengthen Shyam Steel’s presence in the Bihar, Jharkhand, and Uttar Pradesh markets.

India’s UPI is set to be introduced in Sri Lanka and Mauritius on February 12

This move is expected to provide a quicker and smoother digital transaction experience, benefiting a diverse range of individuals and enhancing digital connectivity between the countries. (Image source: Moneycontrol)

In addition to the Unified Payments Interface(UPI), RuPay card services will also be rolled out in Mauritius.

Gozoop bags integrated marketing mandate for BN Group

Leveraging a multi-channel approach, above the line (ATL) and below the line (BTL) marketing, alongside online, offline and Point of Sale (POS) advertising efforts will be undertaken. (Representative image: Vardan Papikyan via Unsplash)(Representative image: Vardan Papikyan via Unsplash)

The responsibilities of the mandate include crafting of an overarching brand communication strategy, which effectively conveys the brand persona and philosophy.

Super Bowl 2024: All the stand-out ads to watch

According to the survey, 22.5 million US employees, constituting 14 percent of the workforce, expect they will miss at least some work on Monday while 45 million anticipate being less productive than usual. (Representative image by Alex Batchelor via Unsplash)

Here’s a round-up of the advertising highlights from Super Bowl LVIII.

Paytm’s Vijay Shekhar Sharma planned to remove ‘Paytm’ brand from payments bank name, and exit the board

In early February, a media report surfaced that the ED had begun probing into One97 Communications on suspicion of violation of foreign exchange rules. However, the firm has denied these allegations. (Image source: Amazon)

Paytm Payments Bank is dealing with mounting pressure from authorities over regulatory and compliance issues.

Dhoni’s fixation with number 7 explained!

Doordarshan has reached an understanding with leading global sports bodies like NBA and PGTA for showcasing their content on DD Sports. NBA’s popular e-sports property NBA 2K League matches are telecast on DD Sports Channel.

The Board of Control for Cricket in India (BCCI) retired the jersey number after Dhoni ended his international career.

Unilever to roll out quantitative methodology to measure brands’ consumer appeal

HUL reduced its advertisement and promotion expenses by 13.8 percent in Q2 FY25.

The new measurement methodology will be rolled out across all 30 of Unilever’s Power Brands in key geographies.

At this moment of crisis, Paytm should remind people of the role it played in their lives: Santosh Desai, CEO, Futurebrands India

Santosh Desai, chief executive officer, Futurebrands Consulting says, "Advertising has helped brands in several such situations. It has helped when Cadbury ran into the worm crisis. It came to the rescue of Coca Cola when it ran into the pesticide problem. It has helped establish direct and honest communication with people. The only thing brands have at a time like this is communication, particularly if there is a story to tell." (Image source: Futurebrands and X)

Santosh Desai said that brands should not be in denial and shy away from communication at a time like this. Indeed, they should accept that mistakes were made.