Category: How it Works

Celebrities In Action: The rise of celeb investors in sports leagues

For leagues, celebrity association provides instant credibility, media traction, and fan engagement. For celebrities, it’s a way to diversify their investments beyond entertainment and into a space with long-term growth potential.

Celebrity investors are moving beyond endorsements and actively seeking opportunities that offer sustained fan engagement, strong business potential, and long-term value. Investing in sports leagues also position them as visionary leaders.

India’s smartwatch shipments declined 30% y-o-y in 2024

In terms of smartwatch growth in India in 2024, Noise maintained its market leadership, while Titan demonstrated the fastest growth among the top five.

According to Counterpoint Research report India’s smartwatch market saw first major drop after several years of steady growth, due to weaker upgrade cycles and first-time buyers’ unsatisfactory user experiences.

TRAI seeking Joint Advisors with salaries exceeding Rs 2 lakh

Held at TRAI's headquarters in New Delhi, the meeting deliberated issues including dealing with unsolicited commercial communication (UCC) / spam and fraudulent communications.

Telecom Regulatory Authority of India is recruiting candidates for the post of Joint Advisor (Information Technology) on a deputation basis on foreign service terms for its headquarter in New Delhi and the regional office in Hyderabad.

App stores, brands, influencers and fake reviews: AI-generated ratings and fake reviews on app stores are cause for concern

Since the Pahalgam terror attack, the Press Information Bureau's (PIB) Fact Check unit has intensified its efforts to combat misinformation. Over the past fortnight, the agency has reportedly identified and debunked at least 15 false claims related to the current situation. These included false reports of Air Marshal S.P. Dharkar's removal, counterfeit letters purportedly from the Jammu and Kashmir Police, bogus claims about the cancellation of government exams, and misleading information regarding the deployment of armed forces.(Representative Image: Bernard Hermant via Unsplash)

Calling out the fake reviews, Zerodha’s Nithin Kamath said, “I wonder how many Google India Play Store and Apple App Store reviews are genuine. I was going through Zerodha’s reviews and compared them with those of other financial services apps in India. Most of the 5-star reviews seem fake — many even read like AI-generated content.”

India’s Film Industry set for Rs 23.8 crore boost by FY26: Report

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

India’s online gaming market is set to reach INR 53.8 crores gamers by FY 2028.

BREAKING: TRAI releases recommendations on ‘Framework for Service Authorisations for provision of Broadcasting Services’

Held at TRAI's headquarters in New Delhi, the meeting deliberated issues including dealing with unsolicited commercial communication (UCC) / spam and fraudulent communications.

On December 18, 2024 TRAI held an open house discussion on the terms and conditions, including fees or charges for authorisation to provide broadcasting services, aligning it to the Telecom Act, 2023.

Middle class of a billion by 2047 to transform India into global consumption powerhouse: study

According to the report, a major challenge looming over the middle class is job security. (Image source: Rediffusion report)

The burgeoning middle class, defined by households earning between Rs 5 lakh and Rs 30 lakh annually, is expected to constitute 60% of the Indian population by 2047— offering significant opportunities for both basic and luxury brands.

FCB Kinnect wins full-funnel creative mandate for Prega News

The agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing, production, and SEO. As the brand expands into expert pregnancy care solutions, its partnership with FCB Kinnect aims to further solidify its position as the go-to choice for millions of women on their journey to motherhood.

Leveraging its integrated approach, FCB Kinnect, alongside its sister agency FCB/SIX India, will develop idea-driven, culturally relevant campaigns to strengthen Prega News’ brand affinity and drive business growth.

60 TV Channels won MPEG-2 slot in 85th e-auction: Prasar Bharati

In the 2024 MPEG-2 e-auction, Prasar Bharati reportedly earned Rs 1,156 crore from selling 64 slots.

Prasar Bharati has released the official list of winners. The channels were allotted from April 1, 2025, to March 31, 2026, in the 85th DD FreeDish DTH platform MPEG-2 online e-auction.