Category: How it Works

From ambulance to hookah: Police raid Blinkit dark stores, seize ₹15 Lakh worth of goods

Notably, Blinkit had recently introduced a 10-minute ambulance service in Gurugram to exemplify rapid emergency healthcare at the doorstep.

In 2023, Chhattisgarh Chief Minister Bhupesh Baghel declared the operation of hookah bars illegal in the state. The relevant law was amended with strict provisions to prevent their operation, taking immediate effect.

Bombay HC quashes criminal case against Nestle over Maggi noodles quality

The case was originally lodged following an inspection at Nestle India's Logistic Hub in Nagpur on April 30, 2015, during which samples of "Maggi Instant Noodles with Tastemaker" and "Baby and Me" nutritional supplements were taken.

Court rules the case was based on an invalid lab report, dismissing the charges under the Food Safety and Standards Act.

Brands on high alert after ‘India’s Got Latent’ controversy; marketers question effectiveness of associations

Brands and influencers are prioritising caution in partnerships and content moderation following the internet uproar against Allahbadia's remarks.

In the wake of Samay Raina’s India’s Got Latent backlash and Ranveer Allahbadia’s controversial comments, brands and influencers are recalibrating their approach to collaborations. With the volatility of internet fame becoming increasingly apparent, there is a growing awareness of the risks involved, prompting a more cautious and calculated strategy moving forward.

Clash of Reach, Influence, and Perils: Can brands afford the risk of betting on influencers for the long haul?

Influencers thrive on personal storytelling and niche engagement, but their content isn't always ‘brand safe.’ Algorithms change, personal choices evolve, and creators operate without the editorial oversight of traditional media. This lack of control makes them a double-edged sword for advertisers.

Influencers operate in a highly dynamic space where things don’t undergo the same level of curation as traditional media. This can often lead to controversies, creating a volatile environment for brands.

BeerBiceps’ “cringe” comments cost him thousands of followers – Are brands next?

Speaking with actor Emraan Hashmi in his podcast, he described the experience as “a shock,” saying, “I was genuinely at my peak, and then we crashed and burned. At this point, I’m the powder, and the powder is collecting itself to shape up again.”

Are brands dropping BeerBiceps aka Ranveer Allahbadia after his controversial comments?

Complaint filed against Ranveer Allahbadia, Samay Raina, Apoorva Mukhija over promotion obscene content online

The fallout has escalated further with a police complaint being filed in Mumbai.

YouTubers and influencers including Ranveer Allahbadia (BeerBiceps), Apoorva Mukhija (Rebel Kid), and Samay Raina have been booked for the alleged ‘vulgar and obscene’ content promoted during Raina’s show ‘India’s Got Latent’.

Gifting platforms up ad spends by 20% ahead of Valentine’s Day

The country's major gifting platforms are expecting a minimum of 30% year-over-year increase in traffic around Valentine’s Day this year. (Image source: Unsplash)

Going beyond just the flower bouquets, the platforms have curated personalised offerings, and ground-led experiences as they anticipate over 30% increase in sales y-o-y.