How it Works – Page 27

App stores, brands, influencers and fake reviews: AI-generated ratings and fake reviews on app stores are cause for concern

Prashant Puri, CEO & co-founder of AdLift, acknowledges the issue, stating, "Fake reviews are a disaster waiting to happen. Both Google Play and the App Store rely on user engagement signals like ratings, reviews, downloads, and retention to rank apps. A sudden surge of five-star reviews can push an app higher, but if not backed by real engagement, the boost is temporary. Google and Apple’s detection systems aren’t perfect, but they are improving, and manipulated reviews eventually get flagged." (Representative Image: Bernard Hermant via Unsplash)

Calling out the fake reviews, Zerodha’s Nithin Kamath said, “I wonder how many Google India Play Store and Apple App Store reviews are genuine. I was going through Zerodha’s reviews and compared them with those of other financial services apps in India. Most of the 5-star reviews seem fake — many even read like AI-generated content.”

India’s Film Industry set for Rs 23.8 crore boost by FY26: Report

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

India’s online gaming market is set to reach INR 53.8 crores gamers by FY 2028.

BREAKING: TRAI releases recommendations on ‘Framework for Service Authorisations for provision of Broadcasting Services’

One of TRAI's primary objectives is to create a fair and equitable environment for all stakeholders in the telecom sector, and audits help ensure that all players are operating under the same rules and regulations.

On December 18, 2024 TRAI held an open house discussion on the terms and conditions, including fees or charges for authorisation to provide broadcasting services, aligning it to the Telecom Act, 2023.

SC clubs Ashish Chanchlani, Ranveer Allahbadia pleas; issues notice to Assam, Maha

Chanchlani's case is tagged with Ranveer Allahbadia’s similar plea to streamline proceedings and avoid multiple trials.

The Supreme Court has issued notices to Assam and Maharashtra on YouTuber Ashish Chanchlani’s request to club multiple FIRs.

Middle class of a billion by 2047 to transform India into global consumption powerhouse: study

According to the report, a major challenge looming over the middle class is job security. (Image source: Rediffusion report)

The burgeoning middle class, defined by households earning between Rs 5 lakh and Rs 30 lakh annually, is expected to constitute 60% of the Indian population by 2047— offering significant opportunities for both basic and luxury brands.

FCB Kinnect wins full-funnel creative mandate for Prega News

The agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing, production, and SEO. As the brand expands into expert pregnancy care solutions, its partnership with FCB Kinnect aims to further solidify its position as the go-to choice for millions of women on their journey to motherhood.

Leveraging its integrated approach, FCB Kinnect, alongside its sister agency FCB/SIX India, will develop idea-driven, culturally relevant campaigns to strengthen Prega News’ brand affinity and drive business growth.

60 TV Channels won MPEG-2 slot in 85th e-auction: Prasar Bharati

In the 2024 MPEG-2 e-auction, Prasar Bharati reportedly earned Rs 1,156 crore from selling 64 slots.

Prasar Bharati has released the official list of winners. The channels were allotted from April 1, 2025, to March 31, 2026, in the 85th DD FreeDish DTH platform MPEG-2 online e-auction.

$2.5B in revenue, 7 years profitable: Is Canva ready for an IPO?

"From the start, Canva has been about telling the stories of different organizations," Adams explains. "Even if we go public, it will still be important for Canva’s future to maintain that vision. Communicating to investors the value we bring—not just to them, but to Canva, our customers, and users—will be crucial."

Going public could put pressure on Canva to deliver results to shareholders every quarter, potentially impacting the company’s mission and aspirations.

India’s app block order on Google Play Store: 119 targeted, 15 down, developers in the dark

While it's unclear if national security concerns were a factor in this round of app blocks, the inclusion of apps from countries other than China and Hong Kong suggests broader regulatory scrutiny. (Image source: Unsplash)

The blocking order was issued under Section 69A of the Information Technology Act, which empowers the Indian government to restrict online content access in the interest of national security, sovereignty, or public order.