How it Works – Page 25

Airtel confirms merger underway with Tata Group for DTH business

Airtel is expected to acquire Tata Play at a valuation similar to that of the Temasek deal.

“The above (merger) is at a discussion stage only,” the Bharti Airtel said in an exchange filing on February 26.

Skepticism looms over YouTube ‘Shorts’ despite aggressive push

Beyond competing with its formidable rival—Meta's Instagram Reels, which has quickly taken the lead in the short-video space—YouTube 'Shorts' is also facing scrutiny from advertisers over its effectiveness and brand safety.

Concerns over content safety and ad effectiveness temper marketers’ enthusiasm, even as YouTube ramps up efforts to challenge Instagram Reels.

Workhour debate: Gurgaon employee claims he was fired within 20 days for taking breaks

Most PR professionals handle 2-6 clients while working 45-55 hours per week.

The post has sparked discussions about workplace culture in India, especially amid a growing debate over long working hours.

Capgemini India CEO Ashwin Yardi advocates 47.5 hour work week; opposes weekend emails

Yardi outlined his stance on work-life balance and productivity in the IT sector.

“Forty-seven and a half hours. We have about nine hours a day and five days a week,” Yardi said in response to a question about the ideal weekly work duration.

Delhi HC orders Amazon to pay $39 million to Lifestyle Equities in trademark infringement case

Amazon Fashion sees surge in GenZ shoppers

The order, passed by Justice Prathiba M Singh, comes as a major win for Lifestyle Equities, which filed a trademark infringement suit in 2020 against Amazon Technologies and others.

Infosys to roll out salary increments; Exceptional performers to get 10-12% hike: Report

Infosys reports 21.8% decline in standalone profit in Q4 FY25

Infosys will offer allowances and other benefits for employees in the taxable income bracket to compensate for the lower salary increment

Maha Kumbh Mela 2025 recap: Millions bid farewell to Prayagraj

Mahakumbh 2025, which began on January 13, is set to conclude on Wednesday (26 February) (Image courtesy: Firstpost)

The Maha Kumbh 2025, a 45-day spiritual extravaganza, will conclude on February 26, Maha Shivratri, in Prayagraj, Uttar Pradesh. Over 62 crore devotees attended the event, setting a record. Eminent personalities, including PM Narendra Modi, business leaders, and celebrities, took a holy dip in the Ganga. The event saw massive branding and marketing efforts by companies and a surge in user engagement for spiritual startups

Why are brands betting on indie agencies over established giants?

While the shift to indie agencies is significant, some argue that legacy agencies continue to offer advantages that cannot be easily replaced. (Image source: Unsplash)

The biggest advantage of working directly with CXOs and founders is the ability to bypass indecisiveness and hierarchical delays, which often stifle creativity

“We recognize India requires a distinct approach to government affairs”, says Google’s Policy Head Wilson White

The tech giant also introduced a suite of new AI models designed to revolutionize content creation and communication. Lyria, now in enterprise preview, is a text-to-music model capable of generating high-fidelity, royalty-free music across various genres within minutes

Google’s head of government affairs and public policy, Wilson White, in an email to employees, says that Google is restructuring its government affairs and public policy team in India amid expansion push.

‘I eat makhana 300 days a year’: PM Modi promotes superfood from Bihar

Prime Minister Narendra Modi in Bihar

PM Modi emphasized the need to boost makhana production to increase exports, highlighting the crop’s potential as a superfood and its growing popularity in Indian cities.