Pepsi vs. Coca-Cola: Will the 2025 cola war spark enough buzz?

Despite the 'war frenzy', some believe brands like Coke and Pepsi may not capture the public imagination as dominantly as they once did, mainly because the category itself is not as dominant as it once was. (Image source: CNBC)

While fans and consumers are eager for a classic rivalry to unfold, experts predict Pepsi’s latest salvo to remain at the tease stage and lighthearted, with Coca-Cola unlikely to take the bait for a full-blown competition.

CCI dismisses antitrust complaint against Microsoft over Windows Defender

Both are members of No Azure for Apartheid, an internal group calling for Microsoft to end its cloud services contract with the Israeli government.

The case, filed by an anonymous informant, claimed that Microsoft’s practice of pre-installing and pre-activating Microsoft Defender on all Windows OS devices since the launch of Windows 10 in 2015 created significant barriers for third-party antivirus software developers.

Sony Music Publishing renews exclusive global deal with India’s Tips Music

The multi-year partnership between Tips Music Ltd and Sony Music Publishing adds YouTube Publishing.

Tips Music Ltd and Sony Music Publishing have announced an expansion of their global publishing partnership by adding YouTube (worldwide, excluding India) as a key platform, for international publishing exploitation of Tips Music’s vast catalogue.