The growing irrelevance of PR agencies: Can agencies stop their decline into obsolescence?

The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell. (Image sourced from Moneycontrol)

The PR industry is at a crossroads, facing a fast-changing media landscape and evolving client demands while the threat of in-house teams looms large. Can PR agencies adapt to survive or are they becoming obsolete?

LS Digital enters Australian market with a new office in Melbourne

In Australia, LS Digital will focus on sectors such as BFSI, Energy, Education, Health, e-Commerce, Mining, Government, Travel & Tourism, Realty, and Food.

The integrated digital business transformation company, LS Digital, aims to empower local businesses to achieve their business transformation goals, enhance customer experiences, and drive sustainable growth in the new market.

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Advertising codes for linear, on-demand broadcasters to vary under new draft Broadcasting Services Bill

In collaboration with the Government of Maharashtra, the MIB recently announced plans to establish this ambitious creative center in Malad, Mumbai.

In its meeting with the stakeholders on July 9th, the Ministry of Information and Broadcasting revealed new provisions being added to the draft Bill. This includes exemption of OTT and digital news broadcasters from criminal penalties for failure to notify the government upon surpassing the statutory threshold.

YouTube introduces new tools for Shorts

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

Video platform YouTube is introducing six new tools for its popular Shorts format, that are coming soon for creators.

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