Category: Digital

Simply Speaking: Importance of AI literacy over reactionary policies rooted in fear

Sora’s uncanny ability to transform simple text into strikingly polished 4K video unlocks new frontiers for brands and agencies to drive engagement and ROI through visually dynamic campaigns personalised at scale. The potential for localised video content across languages, demographics and sectors appears boundless. (Image from a video generated by Sora.)

As India’s digital maturity and smartphone adoption continue to accelerate, Sora-like AI video solutions can no longer be ignored by forward-thinking marketers keen to engage this new generation of mobile-first consumers.

FICCI EY Report: 51 percent of total ad spends in Digital media

Mayank Pravinchandra Shah, vice president, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property." (Representative Image: Alexander Shatov via Unsplash)

Advertising is 0.33 percent of India’s GDP. Traditional media advertising was flat, while new media drove the growth in advertising in 2023, as per the FICCI EY Report on the Indian Media and Entertainment (M&E) industry.

Shantanu Deshpande of Bombay Shaving Company says don’t judge Gen Z as ‘flippant and entitled’

The founder highlights a common mistake made by managers, including Deshpande himself, which involves imposing their value system on Gen Z employees.

The founder and CEO of Bombay Shaving Company highlighted common mistakes made by senior individuals in managing and nurturing Gen Z in the workplace, which often leads to inaccurate assessments.

FICCI-EY Report: M&E sector grew over 8 percent in 2023 to cross Rs 2.3 trillion. All the key findings

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Digital revenues to surpass TV in 2024. Online gaming overtook filmed entertainment to become the fourth largest segment. Key findings from the 2024 FICCI-EY Report.

FICCI-EY Report: Digital revenues to surpass TV in 2024; India’s M&E sector to hit $38 billion by 2026

Expect the M&E sector to grow 10.2 percent to reach INR2.55 trillion by 2024, then grow at a CAGR of 10 percent to reach INR 3.08 trillion by 2026.

In 2024, digital media is poised for explosive growth, potentially overtaking television to become the leading segment of the M&E sector. This surge in digital media is forecasted to propel the M&E sector’s growth to a 10 percent annual rate, crossing Rs 3 trillion ($37.1 billion) by 2026.

MoS IT Rajeev Chandrasekhar addresses startups’ concerns over Google’s billing policy, assures long-term solution

In India, Google allows app developers to sell in-app content only on the pre-condition that its own payment system, GPBS, is integrated as a payment option within their apps.(Image source: News18)

On March 1, Google said it would start removing 10 Indian app developers from its Play Store in India if developers do not adhere to the platform’s billing policies.

Former Twitter execs, Parag Agarwal sue Elon Musk for over $128 million in severance

The executives said Musk showed “special ire” toward them after he took over Twitter in 2022. Musk also publicly vowed to hold back their severance to recoup about $200 million from the $44 billion deal, according to a lawsuit filed in federal court in northern California. (From left to right: Parag Agarwal and Elon Musk. Image source: Moneycontrol)

The executives said Elon Musk showed “special ire” toward them after he took over Twitter in 2022.

Apple slapped with $2 billion EU antitrust fine, following Spotify complaint

“Today Apple is reporting a new June quarter revenue record of $85.8 billion, up 5 percent from a year ago,” said Tim Cook, Apple’s CEO.

Spotify said, “While we are pleased that this case delivers some justice, it does not solve Apple’s bad behaviour towards developers beyond music streaming in other markets around the world.”