Category: Digital

Hoopr appoints Rakesh Nair as CTO, Vitasta Kaul as CMO to drive growth in creator economy

Renowned technology veteran Rakesh Nair has been appointed as the CTO, while accomplished marketing leader Vitasta Kaul joins as the CMO at Hoopr.

The premier music licensing platform has strengthened its executive team by onboarding ex-BookMyShow Rakesh Nair and ex-CredR Vitasta Kaul. With the appointments, Hoopr.ai aims to solidify its position as the go-to platform for copyright-safe music, enabling creators to thrive without legal hurdles.

72% believe AI will understand them better than many people: Cheil India

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

As per the report released by Cheil India, 11 percent make use of AI to conquer loneliness. Eight percent seek AI’s help in social situations, particularly introverts or youth with social anxiety.

Amid quality & customer service concerns, Zepto raises $665 mn at a $3.6B valuation

Jarvis helps small and large brands increase brand salience and platform sales by running optimised and focused campaigns to Zepto’s users.

Zepto, which competes with the likes of Blinkit and Swiggy Instamart in the quick-commerce market, plans to double its store count to 700+ by March 2025. The expansion and funding come at a time when customers repeatedly have raised concerns about the company’s quality control and customer service.

National Broadcasting Policy 2024: TRAI recommends infra status for the sector

Written comments on the issues raised in the Consultation Paper are invited from stakeholders by August 1 and counter-comments by August 8, respectively. (Image: Unsplash)

In its recommendations for the NBP 2024, TRAI has sought infrastructure status for the broadcasting status. The authority also added that MIB should digitize the process of granting permissions, approvals and clearances under a single window system.

NBP 2024: TRAI bats for multiple ratings agencies for TV, disclosure of viewership data by OTT

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

TRAI has made several recommendations for establishing transparent and credible Audience Measurement and rating system for television, radio and OTT broadcasting service, in the National Broadcasting Policy 2024.

National Broadcasting Policy 2024: TRAI pushes for indigenization of broadcasting technologies and equipment

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

TRAI has made several recommendations to promote manufacturing, adoption and deployment of indigenously manufactured broadcasting technologies and equipment, in its paper, ‘Inputs for formulation of National Broadcasting Policy – 2024’.