Category: Brand Marketing

Zepto’s revenue grows 120% YoY to Rs 4,454 crores in FY24

In a major step toward consolidating its fast-growing café business, Zepto Café, the coffee-centric spinoff of Zepto, debuted its own standalone mobile application recently. (Image source: GQ India)

Despite being only 3 years old, we were able to successfully close a full statutory audit by a Big 4 firm, said Aadit Palicha, co-founder, Zepto.

Max Life Insurance company rebrands to Axis Max Life Insurance

Alongside the revised corporate identity, the company has introduced a new logo reflecting both the Axis 'A' and its signature burgundy hue, integrated with the long-standing Max Life blue.

Since the start of FY24, Axis Max Life Insurance has opened more than 90 new offices in tier-2 cities and beyond. In addition, the company has widened its distribution network, onboarding 41 new partners in FY24 and another 20 in the first half of FY25.

SMFG India Credit and SMFG Grihashakti named among top 50 companies with great managers 2024

From SMFG India Credit, Mr. Navin Sethi and Mr. Krishnakumar R were acknolwedged, while Mr. Sai Sasanka Batchu of SMFG Grihashakti also earned a place among the Top 100 Managers.

From SMFG India Credit, Mr. Navin Sethi and Mr. Krishnakumar R were acknowledged, while Mr. Sai Sasanka Batchu of SMFG Grihashakti also earned a place among the Top 100 Managers.

Uber launches women-only bike ride service ‘Moto Women’ in Bengaluru

Uber Moto Women is part of a larger trend in India’s ride-hailing industry, where bike taxis are increasingly filling a critical gap in first- and last-mile connectivity.

The new Uber Moto Women service connects female riders with female drivers, offering a safer, more flexible commuting option while creating opportunities for women in the gig economy.

Zomato’s Blinkit launches Bistro to compete with Zepto Cafe and Swiggy’s Bolt

With its entry into this segment, Bistro will face competition from Zepto Cafe and Swiggy's Cafe. Zepto Cafe was introduced in 2022 to deliver branded pre-made items with non-branded items, further added the report. In November, Zepto made an announcement to expand Zepto Cafe to 120 cities in the country, which included Hyderabad, Bengaluru, Delhi NCR, Chennai, Pune etc. (Image Source: Google Play)

Currently in the pilot phase, and operational in certain areas of Gurugram, Bistro delivers meals, snacks, beverages like tea and coffee in 15 minutes.

Gukesh D crowned World Chess Champion, now eyeing global brands

Gukesh D, became the youngest-ever world chess champion by defeating the reigning title holder Ding Liren from China in Game 14 of the World Chess Championship in Singapore.

Experts indicate that brands from Edtech, Banks, Fintech, IT companies will make a beeline to sign the youngest world chess champion.

Durex, Bold Care, Manforce emerge as top brands in India’s sexual wellness market: Report

Durex emerged as the top brand in Delhi (40 percent share), Mumbai & Pune (49 percent), and Bengaluru & Chennai (44 percent), respectively. (Representative image via Unsplash)

Durex led the highest market share in the condoms and lubricants subcategories in November 2024. On the other hand, MyMuse & Azah led in the massager toys and games segment with a 27 percent share by revenue during the same period.