Category: Brand Marketing

MMA Global India & Publicis Commerce launches ‘D2C Advantage X Toolkit – Guide to Maximise ROI of eCommerce Investments’ report

This toolkit is the first of its kind for the C-suite and Brand Leaders on making D2C ventures a success by investing in sound strategies and having a clear value proposition, taking into considerations and capabilities required for profitability.

The toolkit consisted of a joint survey conducted by Publicis Groupe India and MMA Global India which reveals that >80% of D2C ventures are yet to achieve profitability, citing high customer acquisition costs, operational complexities, and unclear returns on investment as primary obstacles.

Indian e-commerce start-ups’ total funding was $4 billion in 2022 : MMA Global India x Publicis Commerce

As per QCO (Quality Control Order), organisations should not publish reviews that lack authenticity or have been purchased, or written by individuals hired by suppliers, or third parties etc. (Representative Image: Mark König via Unsplash)

As per the D2C Advantage X Toolkit: Guide to Maximise ROI of E-commerce Investments, between 2014 and 2022, Indian e-commerce received a total funding of $ 31 billion, with an annual peak of $ 10.7 billion inflow in 2021.

From selling phone covers to Rs 2,000 crore in revenues: Journey of Gaurav and Amit Khatri’s Noise

Their journey, as unveiled in The Barbershop with Shantanu Deshpande, founder of The Bombay Shaving Company, underscores the essence of entrepreneurship, perseverance, and an unwavering commitment to excellence.

Founded by Gaurav and Amit Khatri, Noise has evolved to become a leading brand in the smartwatch and hearable category in India.

Simply Speaking: Importance of AI literacy over reactionary policies rooted in fear

Sora’s uncanny ability to transform simple text into strikingly polished 4K video unlocks new frontiers for brands and agencies to drive engagement and ROI through visually dynamic campaigns personalised at scale. The potential for localised video content across languages, demographics and sectors appears boundless. (Image from a video generated by Sora.)

As India’s digital maturity and smartphone adoption continue to accelerate, Sora-like AI video solutions can no longer be ignored by forward-thinking marketers keen to engage this new generation of mobile-first consumers.

McDonald’s gets a clean chit from FSSAI over the ‘fake cheese’ controversy

"The confirmation from the FSSAI explicitly states that “Articles in question contain Cheese or cheese product as a part of composition and does not contain analogue in dairy context in any form”. This clean chit is a testament to McDonald’s India’s commitment to upholding stringent food quality standards across all its restaurants, at all times," added the QSR firm. (Image source: Unsplash)

The ‘clean chit’ from FSSAI comes days after Maharashtra Food and Drug Administration (FDA) has revoked the licence of a McDonald’s outlet in the state’s Ahmednagar district after taking action against it over cheese.

Shantanu Deshpande of Bombay Shaving Company says don’t judge Gen Z as ‘flippant and entitled’

The founder highlights a common mistake made by managers, including Deshpande himself, which involves imposing their value system on Gen Z employees.

The founder and CEO of Bombay Shaving Company highlighted common mistakes made by senior individuals in managing and nurturing Gen Z in the workplace, which often leads to inaccurate assessments.

Infosys, TCS, Cognizant: Global IT titans and their occupation of sports

Through strategic sponsorships, technological innovations, and data-driven insights, these companies are reshaping the sports landscape, enhancing fan experiences, and driving forward the intersection of technology and athletics on a global scale. (Image source: Unsplash and News18)

Major IT companies are involved in various aspects of sports, revolutionizing the sports industry through strategic sponsorships and cutting-edge technologies.

Indian consumers prioritize overall experience of owning a vehicle over initial cost: CarDekho’s Charu Kishnani

Charu Kishnani, CMO of CarDekho Group.

Storyboard18 caught up with Charu Kishnani, CMO of CarDekho Group to understand how CarDekho achieved the position it currently enjoys in the market, consumer buying patterns, how advertising has evolved in the auto sector and how Amit Jain as the face of the brand is playing out for CarDekho from a marketing point of view.