Category: Brand Marketing

Apple slapped with $2 billion EU antitrust fine, following Spotify complaint

Thousands of Apple Watch buyers in India are accusing HDFC Ergo and Zopper of misleading them with false promises of a 100% cashback offer under the "India Gets Moving" campaign.

Spotify said, “While we are pleased that this case delivers some justice, it does not solve Apple’s bad behaviour towards developers beyond music streaming in other markets around the world.”

Tata Motors to demerge commercial vehicles and passenger vehicle businesses into separate listed firms

The demerger will be implemented through an NCLT scheme of arrangement and all shareholders of TML shall continue to have the identical shareholding in both the listed entities, said the carmaker in a stock exchange filing, adding that necessary shareholder, creditor and regulatory approvals could take a further 12-15 months to complete the demerger. (Image source: Unsplash)

The commercial vehicles business and its related investments will be spun in one entity and the passenger vehicles businesses, including EVs, JLR and related investments, in another entity.

Fabindia partners with AI-powered Netcore Cloud to create individual experiences for customers

Together with IBM, HCLTech aims to train 10,000 of its engineers and architects in IBM's innovative AI technologies, specifically watsonx. (Representative image by Possessed Photography via Unsplash)

This collaboration aims to enhance customer insights and transform interactions that Fabindia has with its customers on digital channels using Netcore’s GenAI-powered solutions.

What is Flipkart’s “world’s most expensive ad” all about. Find out

Flipping the front page, Flipkart designed a full-page advertisement resembling a crossword puzzle, encouraging audience participation in discovering answers to the question "What else can you scan and spend on with Flipkart UPI?"

Flipkart released a print ad for the launch of its UPI services in collaboration with Axis Bank.

Anupam Mittal asks, “Is Google evil?”, as the battle between Google and Indian app developers rages on

"This may feel like old-fashioned advice, but these values have stood the test of time for good reason—they work," he said. (Image source: Moneycontrol)

After calling Google “the new Digital East India Co”, Anupam Mittal has again raised concerns about Google’s treatment of India app developers and the unfair terms it offers, with a question that’s inspired by Google’s famous tagline – Don’t be evil.

Digital spends will grow on IPL 24, says Lakshmi Narayanan B, CMO, CEAT

Lakshmi Narayanan B, Chief Marketing Officer at CEAT Limited, who was on Ep 107 of MVP, spoke with Pawan R Chawla on a wide spectrum of topics including India’s biggest advertising and marketing tentpole, IPL2024, had this to say about CEAT’s marketing investments slated for the IPL.

Acknowledging the importance of both, traditional and digital channels, Lakshmi, as he is popularly known and addressed, when asked how CEAT Tyres had split its advertising budgets between linear TV and Digital during the last IPL, “Clearly, I think the majority of 60 percent would have gone across to Digital.” When asked about their spends split on IPL24, Lakshmi replied, “We’re keeping all options open.”

Nodwin Gaming enters into a strategic partnership with JSW Sports

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The combined strengths of the two are also focused on launching new esports focused Intellectual Properties in India, educating the market and important stakeholders along creating the right partnership platforms for brands and advertisers.

Flipkart rolls out its UPI handle

In August, the CCI similarly retracted a report into Apple after the company raised concerns about the disclosure of sensitive commercial secrets to certain parties involved in the investigation.

With the tagline ‘India’s Most Rewarding UPI’, and powered by Axis Bank, Flipkart UPI will initially be available for Android users. Customers can now register for UPI with @fkaxis handle and can do fund transfers and checkout payments using the Flipkart app.

Byju’s trouble: Founder Raveendran says Byju’s unable to pay salaries due to investors stooping to “heartless level”

A similar email that was sent in August, Raveendran had promised to clear July's salary, but payment delays have continued as the company navigates an insolvency process and major legal hurdles with US-based lenders staking claims on its India assets.

Founder Byju Raveendran said in a letter to employees, “Unfortunately, a select few (4 out of our 150+ investors) have stooped to a heartless level, ensuring that we are unable to utilize the funds raised to pay your hard-earned salaries.”