Category: Brand Makers

#ShareThe Spotlight: Leap Club’s Ragini Das on making money and an impact, and leaders to spotlight

Ragini Das nominated Lulu Raghavan, MD at Landor & Fitch, Andrea Stone, Leadership Coach and Suchita Salwan, Founder LBB for their leadership qualities, smartness and kindness. (Top to bottom: Lulu Raghavan, Andrea Stone and Suchita Salwan)

Ragini Das joins the ‘Share The Spotlight’ movement to talk about her journey, making an impact, making money and empowering others.

Havas Creative India appoints Anirban Mozumdar as chief strategy officer

Anirban Mozumdar will lead the strategy function of Havas Creative India. He will work closely with Tarun Jha, Havas Creative India's chief executive officer and Anupama Ramaswamy, chief creative officer, Havas Worldwide India, as well as the leaders of the four creative agencies, Havas Worldwide India (Mumbai/Gurgaon/Bangalore), Havas CX India (Customer Experience), Conran Design Group Mumbai (Branding & Design) and Havas QED (Kolkata). He will also ensure an effective implementation of Havas Group’s Meaningful Brands framework for brand and business solutions.

Anirban Mozumdar is a seasoned brand strategist and consultant with over 25 years of experience in the advertising and branding industry. He began his career in the Leo Burnett network where he worked for over 10 years. In addition to his role in India, he was also a regional lead for P&G Laundry brands based in the Philippines

#ShareTheSpotlight: Ghazal Alagh puts the spotlight on three women entrepreneurs

“Young female founders who are building great businesses - Ahana Gautam of Open Secret, Ayushi Gudwani of FS Life (prev. Fable Street) and Disha Singh from Zouk. I think the work they are doing is phenomenal and their efforts towards building the business is exemplary. They deserve to be recognised and appreciated.” (Top to bottom: Ahana Gautam, chief executive officer and co-founder, Open Secret; Ayushi Gudwani, founder and CEO, FS Life; and Disha Singh, founder, Zouk)

A snapshot of business woman and “Mama Shark” Ghazal Alagh’s journey and the women she wants to share her light with.

Need to increase visibility of women in senior positions in gaming and esports cos: Richa Singh, FanClash

FanClash has 3M+ users with 25+ daily tournaments featured on the platform. Being a host to offer fantasy content in some of the leading tournaments around the globe including CSGO, League of Legends, and Valorant to name a few, the platform has garnered immense popularity amongst gamers from all around the world which includes a fair share of women gamers.

Richa Singh is one of the very few women leaders in the gaming and esports space in India today. But the gender ratio has to change soon, she says.

IPL’s success depends on broadcasters expanding the advertisers pool from 100 to 500: EssenceMediacom’s Navin Khemka

“In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted." - Navin Khemka, CEO at EssenceMediacom South Asia

Navin Khemka, CEO at EssenceMediacom South Asia on big shifts in the media landscape and what skills new age planners require to be effective.

Myntra’s CMO Sunder Balasubramanian: Gen Z is a cohort where we have to fight for attention before the share of wallet

Sunder Balasubramanian, chief marketing officer, Myntra, says, "Social commerce started from what GenZ look for in terms of the kind of influencers that they trust and find authenticity in. What we've seen is the adoption of social commerce strongly over the last few months and quarters itself, over 20 percent of our users interact with our social commerce property. We have done more than 10,000 live shopping sessions. And over time as we build the property, we've seen a 3X increase in traffic for each of the live sessions."

Sunder Balasubramanian, marketing head of Flipkart-owned Myntra, on branded fashion, scaling beauty category and why both celebrities and influencers matter.

Marketing veteran Vishal Singh joins Xapads Media as country head, India

Vishal Singh has over 22 years of experience in brand management, digital marketing, business strategy and media strategy development, Vishal has played a crucial role in launching Telecom and Media brand portfolios across different markets in India.

Vishal Singh has worked with some of the leading companies in India, including Idea Cellular, Big FM, Spice Group, and Mindshare.

Bookstrapping: All The Lives We Never Lived by Anuradha Roy

Anuradha Roy's book All the Lives We Never Lived recently won the Sahitya Akademi Award for 2022 in the English language category. (Image source: Amazon)

This book review comes close on the heels of International Women’s Day and in the middle of women’s month. Hence, we are celebrating a breakthrough Indian woman author, whose lexical lyricism makes reading effortless. Bookstrapping Rating: 3.5 stars