Category: Brand Makers

#ShareTheSpotlight: ‘I work towards empowering women to exercise their agency and take charge of their dating journeys,’ says Bumble’s Samarpita Samaddar

Bumble's Samarpita Samaddar (left) shares the spotlight with IFA's Menaka Rodriguez (right) for the latter's dedication towards the arts in India which is more than often overlooked and underrepresented.

Samarpita Samaddar shares the spotlight with Menaka Rodriguez from India Foundation for the Arts and talks about following her passion through her work and recalls the myriad of challenges she faced while working in the film industry.

#ShareTheSpotlight: ‘There is no harm in being a vulnerable leader. It’s a sign of strength,’ says Mindpeers’ Kanika Agarwal

MindPeers' Kanika Agarwal (left) shares the spotlight with Swati Bhargava (right) from CashKaro for the latter's grace with which she leads the company culture and her positive attitude.

Mental health is not a once-a-year trend. Mindpeers founder Kanika Agarwal talks about being a vulnerable and empathetic leader and shares the spotlight with CashKaro’s Swati Bhargava.

Dalveer Singh quits WPP-owned GroupM’s Dialogue Factory

Prior to joining WPP, Dalveer Singh was the senior vice president at Reliance ADAG. In 2006, he set out to help Reliance ADAG in setting up a specialized Experiential Marketing Force dedicated to market and category expansion for individual businesses.

Dalveer Singh has been associated with the group for 14 years. He was responsible for shaping GroupM’s experiential marketing agency Dialogue Factory.

Media Mavens: ‘Media planning is about capitalising consumer trends and unearthing unique opportunities,’ says Alliance’s V Narayanan

As per Alliance’s V Narayanan, some of the key challenges are: Consumers reach getting more f-r-a-g-m-e-n-ted, building top of mind awareness for a brand in a fiercely contested market place is a huge challenge to procure in a digital world. Further, consumer trust is declining and it is getting more and more difficult to sustain loyalty.

V Narayanan, CEO of Delhi-based Alliance, believes the new formula – C (Creative) x D (data) = CE (Consumer Experience), will change how media planning works.

Mullen Lintas appoints L&K Saatchi & Saatchi’s Sharon Picardo as executive director

Sharon Picardo has worked with other leading agencies like DDB and L&K Saatchi & Saatchi leading the charge for a wide spectrum of brands. Picardo has also worked with cross-functional teams for brands like Tata Motors, Amul Parle, Big Bazaar, Renault, Diageo, NPCI, ICICI Bank, Bharti AXA, among others.

Sharon Picardo comes with 22 years of experience as a P&L head and brand strategist.

Carat India appoints Wavemaker’s Simantini Ghosh as VP – Content

WPP’s media agency Essence roped Simantini Ghosh in as the business executive and in a span of five years, she held various positions. Her last position was as the associate director - content and innovation. Her skill set, which ranged from content strategy, brand solutions, client servicing, video production, the key clients whose mandate she handled were Britannia, Flipkart and Global Consumer Products. (Image source: LinkedIn)

Simantini Ghosh’s last position was as the regional head – South, content at Wavemaker where she led content campaigns along with multiple strategic partners.

Deepali Naair of IBM to join CK Birla Group as group CMO

In financial services, Deepali Naair has held leadership positions with L&T Insurance & HSBC. She has worked with Tata Motors, BPL Mobile, Draft FCB-Ulka; was the marketing manager for Saffola and Mediker at Marico. She headed products and marketing at HSBC Global Asset Management and at L&T insurance she was head – marketing, digital sales and customer service. (Image source: LinkedIn)

A marketing veteran Deepali Naair was with IBM for nearly five years and was serving the company as director, digital sales-India.

Bookstrapping: The Fun Habit by Mike Rucker

The author divides our activities into four quadrants: pleasing, living, yielding and agonising. He encourages to maximise the former, and recognise and minimise the latter. (Image source: Amazon)

The book taps on the importance of making space for fun, developing strict self-discipline for it, and to make it a habit. Further, the book also lists down tips on how to have fun. Rating-3.5 stars