Brand Makers – Page 299

Bookstrapping: Build – An Unorthodox Guide to Making Things Worth Making

To make bonds, connections and emotive associations is the nature of social man but all the while he craves the halo of singularity. Indeed, we are unified in our hunger for exclusivity. (Image: Andrik Langfield via Unsplash)

In ‘Build’, Tony Fadell encourages entrepreneurs to know themselves better. He cites the case of Zhang Yiming, founder and CEO of TikTok, who resigned at the height of TikTok’s popularity. Bookstrapping Rating: 3.5 stars

Playing fantasy or rummy or even Candy Crush is not esports: Lokesh Suji

Lokesh Suji, director, Esports federation of India.

Lokesh Suji, director, Esports Federation of India, and vice-president, Asian Esports Federation, on esports opportunities for modern marketers, esports influencers and creators, and how 2022 will see growth from the grassroots.

Sidharth Rao quits dentsuMB Group

Webchutney founder and dentsuMB CEO Sidharth Rao has decided to move on to explore new opportunities.

Sidharth Rao is the founder of Webchuntey, one of India’s first digital shops, which was acquired by Dentsu India in 2013.

When founders become content creators

Comedian Rohan Joshi and The Whole Truth founder Shashank Mehta in an ad for the company.

They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands’ stories.