Category: Brand Makers

Mullen Lintas appoints Ram Jayaraman as CCO

As per LinkedIn, at Meta, Ram Jayaraman conceptualised platform-first ideas across Facebook, WhatsApp, Instagram and Messenger for India’s biggest clients and also co-created campaigns with the best creative agencies. (Image source: LinkedIn)

Ram Jayaraman is armed with an experience of 22 years and has been a part of agencies like JWT India and Grey Group where he worked on brands like Rin India (Unilever), Smirnoff, Amit Enterprises, Fortis Hospitals followed by many more.

Ad filmmaker and director Pradeep Sarkar passes away

Pradeep Sarkar directed several commercials, including Cadbury’s Pappu Paas Ho Gaya, Eveready’s Give Me Red, Tata Yellow Pages, ICICI Prudential, and Onida KY Thunder, among others. (Image source: Twitter handle - Shubho Sengupta)

Pradeep Sarkar directed several advertising campaigns before transitioning to the world of cinema, where he directed acclaimed films such as ‘Parineeta’, ‘Laga Chunari Mein Daag’, ‘Mardaani’, and ‘Helicopter Eela’.

‘No app will take away jobs’: Adobe’s Duncan Egan on gen AI, reading manuals and going to school with the founder’s son

Adobe's Duncan Egan says, "I also think when a CEO and CMO are in sync, learning from mistakes is much more an easy process. I am a fan of learning from failures. It is important to pause and revaluate things, especially when things are tough. I would rather do less than take up unrealistic tasks and goals. In a CEO and CMO partnership, the ability to think holistically increases. Both keep each other in check and things are in balance."

Duncan Egan, VP of marketing, Asia Pacific & Japan at Adobe, talks about generative AI, why marketers are still heavily relying on cookies, and more.

Mars Wrigley elevates Kalpesh Parmar as GM – Asia, and appoints Tamer Kadry as India GM

Kalpesh Parmar and Tamer Kadry are currently transitioning into their respective roles. (From left to right: Kalpesh Parmar and Tamer Kadry)

Kalpesh Parmar will lead business operations of the chocolate, gum, and fruity confections segments across all Asia markets as well as the pet nutrition segment in South Korea, Taiwan, and Hong Kong.

IndiaCast appoints Piyush Goyal as COO

In his new role, Piyush Goyal will closely work with the operating heads of TV News, Entertainment and Sports businesses of the Network18 Group. He will report into Network18’s Managing Director Rahul Joshi.

In a career spanning over 20 years, Piyush Goyal has worked in leading companies like Star TV, Network18, NDTV and DEN Networks.

Everyone from HR to R&D should do sales, says Adobe India MD Prativa Mohapatra. Find out why

Adobe India's MD, Prativa Mohapatra says, "I will take the liberty and say, everyone right from HR to R&D, should do a sales job. It’s important for everyone to understand what a brand stands for, what they sell. It gives you a lot of clarity and changes your perception about the realities of the business when you meet real consumers."

Adobe India MD Mohapatra shares her thoughts on the India advantage, role of sales and marketing, CEO-CMO partnerships.

MX Player’s Nikhil Gandhi quits the Times-owned streamer

If the deal does go through, Amazon Prime Video's customer base could increase fourfold as MX Player has an estimated 78 million users, while Amazon has around 28 million users in India.

Nikhil Gandhi’s departure from MX Player coincides with the company’s acquisition talks with Amazon.

#ShareTheSpotlight: ‘I work towards empowering women to exercise their agency and take charge of their dating journeys,’ says Bumble’s Samarpita Samaddar

Bumble's Samarpita Samaddar (left) shares the spotlight with IFA's Menaka Rodriguez (right) for the latter's dedication towards the arts in India which is more than often overlooked and underrepresented.

Samarpita Samaddar shares the spotlight with Menaka Rodriguez from India Foundation for the Arts and talks about following her passion through her work and recalls the myriad of challenges she faced while working in the film industry.