Category: Brand Makers

Tere Sur Aur Mere Geet: Lata Mangeshkar in conversation with Anirudh Chawla

Like in every industry, there are those who don’t get their due. Lata Mangeshkar makes special mention of music composer Jaidev for whom she sang ‘Allah Tero Naam.’ Timeless trivia, states the author Anirudh Chawla. (Image source: Amazon)

In the book ‘Tere Sur Aur Mere Geet’, the author Anirudh Chawla touches upon the late singer mentioning about music composer Jaidev, her inability to sing for late actor Dilip Kumar, a compilation of the late singer’s ‘personal playlist’ towards the end and a lot more.

Maruti Suzuki’s Shashank Srivastava: It is crucial to celebrate achievements to foster a positive work environment

For Maruti Suzuki and their own powertrain, by 2030 it’ll be 15 percent EV, 25 percent strong hybrids and 60 percent to be a mix of ethanol blended fuel, CNG and biogas.

Storyboard18 caught up with Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki who spoke about the marketing related content he consumes, his tips to keep workplace toxicity and burnout at bay, his reading recommendations, and a lot more.

Bobble AI appoints Ravi Shharma as chief business officer

Ravi Shharma has worked as sales or revenue head for many global and Indian media companies like CNN, Turner Broadcasting, Cartoon Network, Warner Bros, HBO, Gaana & Saavn in his previous stint.

At Bobble AI, Ravi Shharma will be instrumental in envisioning, designing and executing business development strategies aligning the company’s expansion plans, its industry vision and approach backed by consumer intelligence and artificial intelligence to bring a paradigm shift in the mobile marketing and advertising landscape.

Visionary marketers possess knowledge, conviction and the ability to inspire: Joseph George, Quotient Ventures

Marketers who succeeded in inspiring people both within the team, or agency partners, are the ones who got better work out. (Representative image by Clark Tibbs via Unsplash)

Joseph George, founder and group chairman, Quotient Ventures, believes that visionary marketers almost always ensure that the people working on the brand, both internal and external, know why they’re doing what they’re doing.

Recalling the ad frenzy of the 2019 India-Pak World Cup league match

Sectors like electronics, home appliances, luxury lifestyle, clothing, e-commerce, BFSI, and automobiles have shown pronounced growth in CTV advertising expenditure during the festive season. (Image source: Moneycontrol)

As per TAM analysis, Amazon, Kamla Pasand Pan Masala, Disney, Byjus Early Learn App, PhonePe and Fogg were the top brands to advertise during the match.

Pharma marketing practices to continue to be under taxman radar

The report revealed that healthcare and nutrition are categories with greater awareness and demand, highlighting the competition among brands vying for limited space within marketplaces. (Representative Image: Christina Victoria Craft via Unsplash)

Tax department will not allow any violation on account of expenditures incurred by pharma companies to medical practioners and doctors, says Nitin Gupta.