Category: Brand Makers

Aditya Kanthy to lead Omnicom Advertising Services in India

Aditya Kanthy began his career in Mudra in 2003 as a strategic planner, taking on various responsibilities over the years.

The respective creative agencies within the group – DDB, BBDO and TBWA – will maintain their current branding in the Indian market.

Cricket World Cup: Aman Gupta’s boAt makes India’s first AI music video with Vishal Dadlani

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

To celebrate the spirit of cricket in India, during ICC World Cup, boAt has launched an AI music video with singer Vishal Dadlani

Tim Cook on why Apple launches new iPhones every year

"The feeling of working with people who bring out the best in you is incredible; fundamentally, we all believe one plus one equals three, i.e., your idea plus my idea is better than the individual ideas on their own," Cook said. (Image via Twitter - @appleinsider)

Addressing Apple’s environmental initiatives, Cook shared that Apple’s aim is to be copied in this regard.

Meesho to undergo organisational restructuring; Megha Agarwal to replace Utkrishta Kumar as CXO

Megha Agarwal, who is at present CXO, growth, will step into his shoes. When Agarwal assumes her new role, her previous role CXO, growth will be split into three categories. They are user growth, product quality and net merchandise value retention (NMVR). These roles will be allocated to executives at an internal level, stated the report.(From left to right: Utkrishta Kumar and Megha Agarwal)

Utkrishta Kumar will be stepping down in January in order to set up his own fintech company.

Bharti Airtel promotes Shashwat Sharma as COO

Shashwat Sharma joined Airtel in 2018 as chief marketing and brand officer and has been credited with the brand's resurgence in recent years.

Previously, Shashwat Sharma was the director – consumer business, CEO DTH.

YAAP onboards Karan Arora as revenue head

Throughout his career, Arora worked with brands like National Geographic, Amazon Prime Video, Bacardi India, NEXA, Harley Davidson, Bata, Nestle, Dabur, Mamaearth, Yoga Bar, Panasonic, PayTM, and IndusInd Bank, among others.

Karan Arora was the former vice president at Korra Worldwide Advertising.

Visionary marketers have long-term vision, clarity and ability to experiment: Ajay Gupte, Wavemaker

“Clarity of thought is extremely important. If I were to put it down simply, it is to have a level of vision or a direction for the brand. To be able to have the ability to look for new trends, experiment and create new rules for the brand. To be constantly agile and adapt to changes and requirements which are different and experiment where required are the key factors in today's world to be successful," stated Ajay Gupte, CEO - South Asia, Wavemaker. (Representative Image: Paul Skorupskas via Unsplash)

Media maven Ajay Gupte on what it takes to be innovative.

DPI is like salt. You don’t see it, but food isn’t tasty without it: Protean e-Gov’s Gaurav Ramdev

Ramdev has worked for brands like Coca-Cola, Britannia, ITC & Razorpay and now he is the chief marketing officer and part of the leadership team at Protean eGov Technologies Ltd., a publicly listed pioneer and technology leader in population-scale Digital Public Infrastructure (DPI).

The CMO of Protean eGov Technologies talks about the reasons behind Protean’s rebranding, the launch of its first-ever campaign in over 28 years, the services the organisation offers, and how it impacts consumers.