Category: Brand Makers

Big Move: Dheeraj Sinha is FCB Group’s new CEO for India, SA; Rohit Ohri promoted to global role

Dheeraj Sinha joins the agency from Publicis Groupe, where he was CEO of Leo Burnett South Asia and Chairman of BBH India and he led the business transformation across Leo Burnett, Leo Burnett Orchard, BBH, Publicis Business and Publicis Health. (Pictured: (L TO R) Dheeraj Sinha and Rohit Ohri)

Storyboard18 was the first to report Sinha’s move to FCB. Sinha, who recently quit Leo Burnett, will report to FCB’s Global CEO Tyler Turnbull.

Animation films are branded as funny cartoons in India because viewers aren’t exposed to other kinds of animated storytelling: Suresh Eriyat

From left: Suresh Eriyat, creative director and founder, Studio Eeksaurus; Adithi Krishnadas, director, Kandittund! (Images sourced via Forbes India)

Suresh Eriyat, the founder and director of Studio Eeksaurus, and Adithi Krishnadas, the director of National Award-winning animation film Kandittund! speak about the film, the studio’s previous award-winning work and the issues plaguing the animation industry.

Is Dheeraj Sinha joining FCB Group?: Exclusive

Dheeraj Sinha, FCB Group CEO, India and South Asia, highlighted, "Our focus is on doing great work for our clients, work that moves the needle in terms of their business, and is also the best in the world. It's not that we release ads in the awards season just so we can win something. It's our continuous endeavour to do great work for our clients' businesses, because we believe that creativity is an economic multiplier."

Dheeraj Sinha, who recently quit Leo Burnett, part of Publicis Groupe, is expected to join FCB, agency insiders told Storyboard18.

AnyMind Group appoints Arjun Paramhans as India lead of influencer management for AnyTag

In his previous role at Verse Innovation, Arjun Paramhans played a role in driving the digital revenue, product monetization and creative solutions.

Arjun Paramhans has led award-winning social media initiatives, creative communication, partnerships and influencer marketing campaigns for brands like Red Bull, Samsung, Royal Enfield, Airtel and more.