Category: Brand Makers

I visited Nothing’s smartphone manufacturing plant in India and this is what I saw

As you might know by now, the Phone (2), with better ergonomics, a powerful processor and better everything, is a welcome upgrade from the well-received Phone (1). But the difference this time around is that Phone (2) is manufactured entirely in India, while its predecessor was assembled, writes the tech reviewer. (Representative Image: Shawn Rain via Unsplash)

I toured Nothing’s Chennai manufacturing facility where the company assembles the Phone (2), a design-led smartphone made entirely in India. This unit is a part of the larger plant where the components are machined and tooled. The assembly process involved multiple protective layers and rigorous quality checks.

Flipkart and Amitabh Bachchan: Sense and sensitivity are out, sensationalism is in

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

The democratisation of advertising has brought its benefits. But the overall quality of discourse has sunk to deplorable levels.

India’s oldest think tank USI to hold first Indian Military Heritage Festival

Military Heritage Festival intends to engage global as well as Indian think tanks, institutions, corporations, public and private sector undertakings, non-profit organisations, academicians, and research scholars who have been working on topics related to India’s national security, foreign policy, military history, as well as experts in the field of military heritage.

Military Heritage Festival, in association with Network18’s television and digital platforms, will be held at the Manekshaw Centre in New Delhi, on 21-22 October 2023.

Olay’s new campaign spotlights the need for female STEM role models in India

In 2021, Olay launched #STEMtheGap in India, aiming to address the STEM gender gap. The campaign garnered 10 million views and an 80 million reach. (Stills from the ad)

In March 2023, P&G’s Olay India commissioned a survey and the findings attested to the fact that due to a lack of female role models, young girls are found to not pursue a career in STEM. Eighty-one percent of the respondents dropped out due to the lack of female role models.

Consistency is a visionary marketer’s paramount quality: Yatin Balyan, Omnicom Media Group

Through consistency, visionary marketers are able to create an ecosystem where marketers believe in innovation, analysis and risk taking thereby creating the power to influence purchasing decisions. (Representative image by Nathan Dumlao via Unsplash)

What’s key is the consistency of delivering on objectives of brands and business, not just for a short time.

Visionaries build brands for life: Aditi Mishra, Lodestar UM

A visionary marketer has a holistic approach to the brand or the portfolio of brands that they manage because they are not just looking at the short term of sales, they are really looking and building brands for life.

Leading media investments company Lodestar UM’s Aditi Mishra on what it takes to be a Visionary marketer.