Brand Makers – Page 221

Maruti Suzuki’s Shashank Srivastava: It is crucial to celebrate achievements to foster a positive work environment

For Maruti Suzuki and their own powertrain, by 2030 it’ll be 15 percent EV, 25 percent strong hybrids and 60 percent to be a mix of ethanol blended fuel, CNG and biogas.

Storyboard18 caught up with Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki who spoke about the marketing related content he consumes, his tips to keep workplace toxicity and burnout at bay, his reading recommendations, and a lot more.

Bobble AI appoints Ravi Shharma as chief business officer

Ravi Shharma has worked as sales or revenue head for many global and Indian media companies like CNN, Turner Broadcasting, Cartoon Network, Warner Bros, HBO, Gaana & Saavn in his previous stint.

At Bobble AI, Ravi Shharma will be instrumental in envisioning, designing and executing business development strategies aligning the company’s expansion plans, its industry vision and approach backed by consumer intelligence and artificial intelligence to bring a paradigm shift in the mobile marketing and advertising landscape.

Enormous strengthens its leadership team; appoints Pranoy Kanojia and Shrikant Thounaojam

Pranoy Kanojia and Shrikant Thounaojam will work with Ashish Khazanchi to strengthen the northern operations. (From left to right: Pranoy Kanojia and Shrikant Thounaojam)

Pranoy Kanojia and Shrikant Thounaojam have been appointed as head of planning, and creative director.

Visionary marketers possess knowledge, conviction and the ability to inspire: Joseph George, Quotient Ventures

Marketers who succeeded in inspiring people both within the team, or agency partners, are the ones who got better work out. (Representative image by Clark Tibbs via Unsplash)

Joseph George, founder and group chairman, Quotient Ventures, believes that visionary marketers almost always ensure that the people working on the brand, both internal and external, know why they’re doing what they’re doing.

Recalling the ad frenzy of the 2019 India-Pak World Cup league match

Sectors like electronics, home appliances, luxury lifestyle, clothing, e-commerce, BFSI, and automobiles have shown pronounced growth in CTV advertising expenditure during the festive season. (Image source: Moneycontrol)

As per TAM analysis, Amazon, Kamla Pasand Pan Masala, Disney, Byjus Early Learn App, PhonePe and Fogg were the top brands to advertise during the match.

RPG Group appoints Anant Goenka as vice chairman

Prior to being the vice chairman of CEAT and Zensar technologies, Anant led CEAT as managing director and chief executive officer.

In addition to his new role, Anant Goenka will continue to serve as the vice chairman of CEAT and Zensar Technologies.

Visionaries are known for their doggedness and conviction: T. Gangadhar, Quotient Ventures

Visionaries are known for their doggedness, they keep going for something because they have to have the fullest conviction.

The ability to see things that’s not obvious to other people straight away sets a visionary marketer apart.

Pharma marketing practices to continue to be under taxman radar

The report revealed that healthcare and nutrition are categories with greater awareness and demand, highlighting the competition among brands vying for limited space within marketplaces. (Representative Image: Christina Victoria Craft via Unsplash)

Tax department will not allow any violation on account of expenditures incurred by pharma companies to medical practioners and doctors, says Nitin Gupta.

Marketing can have phenomenal impact on society: Niti Kumar, Starcom

Marketers who can really clearly define short term as well as long term goals internally within their organizations, externally, to partners like agencies or like publishers and so on, and even to sales teams, dealers, etc. (Representative image by james Healy via Unsplash)

Starcom’s chief operating officer Niti Kumar on the impact of a visionary marketer.

Marketing cannot be run by pure common sense alone: MullenLowe Lintas’s Subbu

Visionary marketers devote a lot of time regularly to read about an emerging topic, take mentoring sessions from subject matter experts, read white papers on potential applications and so on. I have learned a lot from such people. (Representative image by Randi Tarampi via Unsplash)

MullenLowe Lintas Group’s Subramanyeswar S on what it takes to be a visionary marketer.