In 2023, FMCG category witnessed an ad spends growth of 22.6 percent over 2022.
Category: Brand Makers
Parliamentary panel concerned about Walmart-backed PhonePe, Google Pay’s dominance in UPI market
Parliament’s Standing Committee also expressed deep concern on the “trust deficit” in India’s digital payment system, citing a loss of Rs 5,574 crore to cyber frauds in just six months between April and September of 2023.
For us, financial inclusion is enabling small merchants looking to go online: Razorpay’s Rahul Kothari
In a wide-ranging chat, Rahul Kothari, Razorpay’s chief operating officer, discusses the company’s new campaign, the rationale behind choosing Gulshan Grover and Urvashi Dholakia for the ad film, key consumer trends in the fintech landscape, diversity in fintech and financial inclusion.
Paytm’s independent director Manju Agarwal resigns
Manju Agarwal is also an independent director at Hinduja Leyland Finance, Vistaar Financial Services, IndiaIdeas.com, Gulf Oil Lubricants India, Polycab, Switch Mobility, CMS Infosytems and Glenmark Life.
Ogilvy Health ropes in Renata Maia as chief creative officer
In her new role, Renata Maia will oversee the creative product across all Ogilvy Health offerings including brand development, strategy, experience and innovation, PR and influence, medical education, and market access.
FCB names Andrés Ordóñez as Global CCO; replacing Susan Credle, now IPG creative advisor
Andrés Ordóñez previously served as the Chief Creative Officer at FCB’s Chicago office.
Unilever’s Nitin Paranjpe to retire in mid-2024 after 37 years
The chief people and transformation officer, Nitin Paranjpe, will retire by mid-2024.
RPSG Lifestyle Media to launch the US’s The Hollywood Reporter in India; Chairperson Avarna Jain shares plans
As the title gets set to launch in one of the world’s biggest film and entertainment markets, read Avarna Jain’s views on what The Hollywood Reporter (THR) will bring to the India market and what the Indian entertainment industry brings to the world.
Pincode appoints Swiggy’s Sneha John as director – brand
Sneha John held the designation of director – brand marketing and social, Swiggy.
Deepak Jain steps down as Ather Energy’s chief financial officer; Sohil Parekh to succeed
Sohil Parekh, who is currently the vice president – senior financial controller, will succeed Deepak Jain from April 1.