Advertising – Page 93

What have they got that we don’t?

For though we may be the under-chickens in this great poultry farm of pitches, we have something far more valuable – the heart and the hustle to make our dreams a reality', writes Mitul Shah, founder and CCO, Calculated Chaos. (Image source: Unsplash)

It’s pitching season in the ad world. It’s also the season for FOMO and trying hard to make desperate dreams come true, writes Mitul Shah.

Election countdown: BJP and Congress splurge crores on Google and Meta ads ahead of Lok Sabha polls

In the last week alone, Bharatiya Janata Party (BJP) and Congress together spent close to Rs 8 crore on Google and Meta ads.(Photo by Marvin Meyer on Unsplash)

Last-minute spending frenzy on digital platforms sees BJP and Congress leading the charge, while affiliate pages on Meta outspend major political players.

Ogilvy’s Hephzibah Pathak, ITC’s Anushree Ghosh, BBH India’s Parikshit Bhattaccharya among Cannes Jury

The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

The Awarding Jury represents the global industry’s leading talent from a diverse range of disciplines, from across 54 markets – the highest number of markets ever represented on the Awarding Jury.

SC raps Uttarakhand state licensing authority in Patanjali misleading ads case

Patanjali MD Acharya Balkrishna and Baba Ramdev were present before the Supreme Court on April 10, where the bench heard the matter in the plea case filed by the Indian Medical Association against Patanjali Ayurved Ltd.

No Pappu, no Kejriwal, no Dulha; Spotlight is on PM Modi’s development agenda in new BJP campaign

Unlike the past few campaigns where the focus was on opposition and their failures, the new ad ensures that the spotlight remains on Modi.

Bharatiya Janata Party (BJP) launches ‘Sapne Nahi Hakikat Bunte Hai Tabhi Sab Modi Ko Chunte Hai’ campaign, emphasising PM Modi’s Bharat focus and decade of achievements.

Supreme Court rejects Patanjali’s second affidavit of apology; warns of action in the contempt case

Patanjali's Chyawanprash ad under scrutiny as Dabur seeks immediate relief

Patanjali MD Acharya Balkrishna and Baba Ramdev were directed to be personally present before the Court at the April 10 hearing.

Centre advocates for integrative healthcare in SC filing on Patanjali misleading ad charges

The arrest warrant was issued against Baba Ramdev and Acharya Balkrishna over them failing to attend a court hearing scheduled earlier this month.

On April 2, the Supreme Court had pulled up Patanjali’s Ramdev and Acharya and came down heavily on them for defying its orders and observed that the medical advertisements issued by the Ramdev-led company are in the “teeth of law”.’

Who are advertising ‘pitch consultants’ and what do they actually bring to the pitch table?

New age brands or start-up brands are more driven by looking at the clutter breaking ideas that can help them get traction. But, they don’t really look at things from a long term perspective. (Representative image by Nick Fewings via Unsplash)

Pitch consultants and their structured process have come to stay in advertising. Storyboard18 reached out to brands and pitch consultants who decoded the role of the latter in pitching, and spoke about their learnings during the whole process.