Category: Advertising

Tata Motors’ Safari to Tata Tea’s Jaago Re: Tata’s advertising focussed on nation-building, social consciousness

Over the years, Tata's advertising strategies have adapted to the changing times and technological advancements. Initially relying on traditional methods such as print media and word of mouth, Tata has embraced digital platforms and social media to reach a wider audience and engage with consumers more interactively. (Stills from the ads)

Exploring Tata Group companies’ iconic advertising strategies and their impact on nation-building and social change in India.

What is Flipkart’s “world’s most expensive ad” all about. Find out

Flipping the front page, Flipkart designed a full-page advertisement resembling a crossword puzzle, encouraging audience participation in discovering answers to the question "What else can you scan and spend on with Flipkart UPI?"

Flipkart released a print ad for the launch of its UPI services in collaboration with Axis Bank.

Ad agencies under threat from an old enemy – In-housing

“In-house agencies are more efficiency-focused while traditional agencies are more effectiveness-focused. That's what their game is all about,” said Neeraj Sharma, former senior vice president, L&K Saatchi & Saatchi. (Image source: Unsplash)

From Godrej to Zomato, brands across the board are increasing In-house creative capabilities or setting up in-house ad agencies, fuelling an old trend and posing a real threat to the ad agency business.

Only Vimal could leverage the ‘looks of a winner’ to become an undisputed clothing brand

Reliance ventured into the textiles business with the introduction of Vimal in 1975. The brand was named Vimal, after Dhirubhai Ambani's nephew, and son of his elder brother Ramnikbhai Ambani, co-founder of Reliance Industries. The operations of the business were looked after by Dhirubhai's son, Anil. (Image source: Only Vimal website)

It was 1987 when India was witnessing a transformation in the advertising industry. Reliance Industries, the principal sponsor of the Cricket World Cup at the time, rolled out a campaign where the talent of filmmaker Shantanu Sheorey and the onscreen persona of cricketing greats Sir Vivian Richards, Ravi Shastri and Allan Robert Border catapulted Vimal Suitings to become a market leader.

Dentsu Creative bags the integrated creative mandate of Popeyes

The account was won following a multi-agency pitch and will be serviced from the agency’s Gurugram office.

As per the mandate, Dentsu Creative will develop end-to-end creative solutions for Popeyes India. This includes the development of brand strategy, identity, communication, and a robust digital presence.