Advertising – Page 92

1% Club unveils new campaign on financial literacy with Sharan Hegde and Viraj Ghelani

The brand film conceptualized by Bare Bones Collective features Finance with Sharan and Viraj Ghelani and depicts the country's working population.

1% Club’s “The Great Escape” sees Sharan and Viraj in a familiar corporate office filled with unfamiliar comic twists.

Kansai Nerolac Paints unveils new campaign with Ma Ka Pa Anand

Kansai Nerolac Paints Limited (KNPL) has unveiled a new Television Commercial (TVC) campaign aimed at solidifying its position in Tamil Nadu.

Featuring Ma Ka Pa Anand, actor and television presenter, as the brand ambassador for Tamil Nadu, the TVC highlights the features of ‘Nerolac Beauty Little Master Sheen’ and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.

Zomato launches AI-integrated ads for restaurant partners amid Tata IPL 2024

The campaign has been produced by Ryde productions.

Conceptualized by Zomato’s in-house creative team and brought to life by directors Raj Nidimoru and Krishna DK, these innovative ads feature Zomato’s brand ambassador, Ranveer Singh, alongside Samantha Prabhu and cricket icon Cheteshwar Pujara.

Goafest 2024 to happen in Mumbai due to Lok Sabha polls; Ad fest to take place on 30-31 May

This year's Goafest took place in Mumbai from May 29-31, close to the location where an illegal ad hoarding collapsed killing 17 people, and the festival barely grazed the issues that led to the tragedy, said adlanders Storyboard18 spoke to, stating that the advertising industry leaders should have led the charge on action-driven conversations.

India’s premier ad festival Goafest 2024 is likely to take place in Mumbai. The 2024 event’s duration is expected to be two days instead of the usual three days.

ZEE Media to invest Rs 8.76 crore in “PR tech platform” NewsReach

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

ZEE Media, through its wholly owned subsidiary IDPL, has entered into an agreement with media, PR and advertising firm Vyomeen Media Pvt Ltd (NewsReach) to invest Rs 8.76 crore.

IPL 2024: Ecom-gaming and pan masala brands lead TV ad surge in first three weeks

The only two common categories advertising in between IPL 2023 and IPL 2024 were ecom- gaming and pan masala. (Photos by Nikita Kachanovsky, Yogendra Singh and Ravi Sharma on Unsplash)

According to TAM, the number of categories and advertisers on TV are both recording growth in IPL season 17.

Mast or Meh? Cred’s new ad ft. Rajamouli and David Warner is an unexpected match that worked

Still from the ad.

It’s a fresh take on the kind of ads we’ve been seeing in the fintech sector and a step forward from what you would usually expect Cred ads to be. Rating: Mast.

Publicis Groupe Q1 2024: Chairman Arthur Sadoun says, expect to grow twice as fast as the industry average

“The aim of this change in governance is simple: to preserve the driving forces behind the Groupe’s success and maintain the model that has made Publicis our industry’s most valuable company in terms of market capitalization," said Arthur Sadoun, Chairman and CEO of Publicis Groupe.

Publicis Groupe accelerated its organic growth in Q1 2024, delivering +5.3 percent, ahead of expectations, the company stated.

IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV

IPL meeting ends in a stalemate due to differences of opinion on issues related to mega options and substitute players

JioCinema has been aiming for a massive jump in viewership compared to 2023, with a target exceeding 650 million.

Biryani reigns this Ramzan with close to 6 million orders

In December 2023, online food delivery platform Swiggy said that its customers ordered an average of 2.5 biryanis every second during the year. In December 2023, online food delivery platform Swiggy said that its customers ordered an average of 2.5 biryanis every second during the year.

Close to 6 million plates of Biryani were ordered during this period, marking a 15 percent increase compared to regular months.