Advertising – Page 92

Yatra launches new campaign #SummerKaScene

A still from the campaign

Through this campaign, Yatra aims to encourage travellers to break free from their daily routines and embark on summer adventures.

Goafest 2024 unveils line-up of speakers and sessions

In addition to Goafest sessions, Goafest 2024 will host the second edition of its talent showcase, ‘Advertising Rocks’.

The festival will host over 50 speakers and entertainers, across 20+ sessions in addition to 15+ masterclasses.

Lowe Lintas launches new campaign for Google Pay ft. Kajol

Still from the ad.

The campaign has been rolled out across various media channels, including television, digital platforms, and social media.

Ogilvy earns Network of the Year at 2024 D&AD Awards

“Filter Caps” for Baylor Foundation and the Colombia Red Cross from Ogilvy Bogotá earned a Future Impact Pencil, which is awarded to early-stage projects that demonstrate the potential to drive behavioral, environmental, societal, or policy change through creativity.

42 Campaigns from 25 offices across the global network honoured with “Michael CeraVe” earning 3 Yellow Pencils while “Filter Caps” was recognized with a Future Impact Pencil.

New research accuses big tech accused of spreading misinformation through political ads

Most of the companies collected users' age, gender, and the language they spoke. Many platforms also obtained information on education, income, and marital status.

While a recent report by Eko and India Civil Watch International revealed how political ads on big tech platforms are violating their own quality codes, in April 2024, Storyboard18 also reported a Mozilla Foundation and CheckFirst research that exposed the faults in the ad transparency tools of these platforms that could lead to misinformation and manipulation.

Eyewear brand QUE launches #QUEaaRahaHai with Shikhar Dhawan

Co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, QUE focuses on providing consumers with a premium range of sunglasses.

Recently, QUE announced a strategic investment from Shikhar Dhawan, who joined the brand as a partner and ambassador.

Cannes Lions presents lifetime achievement award, the Lion of St Mark, to Jacques Séguéla

For Carrefour, Jacques Seguela produced the landmark work with ‘Produits Libres’, while for Citroën he sent a Citroën AX hurtling down the Great Wall of China and was the first advertiser to dare to name a Citroën after Picasso – to which it was said ‘the public will applaud, the art world will whistle’.

France’s foremost advertising pioneer and former co-vice-chairman/chief creative officer at Havas will be honoured on stage in June.

Veritaas Advertising marks a stellar start on its debut after listing

Established in 2018, Veritaas Advertising is one of Kolkata’s leading advertising companies that has over 30 years of experience in the field of outdoor advertising.

The company provides comprehensive advertising solutions and media services that encompass brand strategy, events, and outdoor (OOH) media services.

Bata rolls out ‘Try and Fly’ campaign featuring 9 to 9 collection

Every participant will win assured prizes, lucky winners every week will get an all expense paid trip to Goa and bumper prize winners stand a chance to win an all-expense paid trip to international holiday destinations.

The ‘9 to 9’ collection features a range of fashionable and all-occasion footwear.

Upstox forays into insurance distribution; launches new campaign video

The video starts with a family of three speaking with an insurance agent to sort their coverage post an accident. But instead of clear guidance, the agent hits them with a barrage of confusing jargon and scripted responses (kit kit), leaving them feeling overwhelmed. (Still from the campaign)

Currently, the insurance penetration in India stands at 4.2 percent with a considerable portion of the population still being dependent on traditional and agent-driven models to purchase policies. Along with that, there is a lack of awareness, overload of options, heavy paperwork and complex jargon involved in the process of buying insurance.