Advertising – Page 90

Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan and Tista Sen appointed as Jury Chairs for Abby Awards 2024

In 2019, DDB Mudra became the first agency in the world to win the D&AD Impact Prize Fund. According to the 2021 Campaign Brief Asia ranking, DDB Mudra Group was ranked #3 in India. The WARC 2021 ranking of DDB Mudra was that of the #1 Effective Agency in India as well as Asia. (From left to right: Tista Sen, Sudha Natarajan, Rahul Mathew, Avinash Pandey and Malvika Mehra)

The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.

Interactive OLV boosts CTRs by 377 percent compared to standard OLV ads

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

While conventional OLV ads offer basic functions like play, pause, and rewind, they often lack the rich interactive elements required to fully engage audiences.

ITC’s Savlon Swasth India Mission launches new campaign with Ogilvy on global Hand Hygiene Day

Kainaz Karmakar and Harshad Rajadhyaksha, CCOs, Ogilvy India, add, “Over the years, we have created meaningful and powerful messaging for Savlon Swasth India Mission. As part of this broader task, the film is a disruptive and memorable way to make people aware of this insightful truth, and hopefully impact positive handwashing behaviour.”

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “The endeavour since its inception has been to induce a behavioural change towards hand hygiene and explore disruptive and innovative ways to engage, educate, and empower everybody to adopt the habit of washing hands with soap or handwash.”

BJP’s digital ad spending soars to nearly Rs.17 crore in last 7 days amid election season

Overall, BJP spent Rs 1737.68 crore on Lok Sabha elections in 2024. (Image source: CNBC-TV18)

As Lok Sabha Election progresses, political parties invest heavily in digital advertising, Google and Meta witness surge in expenditure.

Amazon Prime Video embraces ‘Lauki’ ahead of Panchayat’s new season

Getting caught up in the lauki ki peeche ka raaz fervor, the cast of Panchayat, along with several social media influencers urged Panchayat fans as well as their followers to participate in this unique initiative by posting snippets about the campaign on their social media handles.

The success of the campaign could be seen in the fact that over one million people were engaged, with 14,02,077 laukis being clicked off from the image on the webpage.