Category: Advertising

Tinder launches ‘Every Single Vote Counts’ campaign in India

Aahana Dhar, Tinder’s Communications Director in India, said “Over half of Tinder’s users are aged between 18 to 25 years old 4 and this collaboration is a great opportunity to encourage younger and newer voters to go to the ballot. We know young daters are passionate about key events that impact their lives and Tinder is giving them a way to express their intent directly in their profile with voting stickers, apart from raising awareness about voter registration for first timers.”

As India gears up for the world’s largest democratic election this year with over 20 million1 young first time voters, this initiative is a call to action, reminding young adults, especially first time voters, to take full advantage of their fundamental civic right: the right to vote.

IPL and elections to drive 15 percent ad spending growth in April: MudraMax’s Deleise Ross

Deleise Ross, senior vice president and business head at MudraMax, stated, "Increase in sales is what most brands / advertisers are looking for during this period of heightened viewership. To ensure this is achieved, most advertisers plan new communications, product launches and specific offers which enable them to make the most of this period."

Large spenders like auto, BFSI, consumer electricals (seasonal products like air conditioners, fans, refrigerators) are most likely to top ad spends.

Indian ad festival Goafest 2024 to be a three-day event in Mumbai

This year's Goafest took place in Mumbai from May 29-31, close to the location where an illegal ad hoarding collapsed killing 17 people, and the festival barely grazed the issues that led to the tragedy, said adlanders Storyboard18 spoke to, stating that the advertising industry leaders should have led the charge on action-driven conversations.

Goafest is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club. In a major change for the ad festival, Goafest 2024 will take place in Mumbai, due to the 2024 Lok Sabha polls.

Amazon Pay’s new campaign ‘Pay Karne Ka Smarter Way’ highlights convenience featuring Ayushmann Khurrana

Bolstered by the presence of Bollywood actor Ayushmann Khurrana, the campaign aims to highlight Amazon Pay as the preferred choice for seamless day-to-day transactions, stated the company. (Still from the campaign)

The TVCs captures everyday payment challenges encountered by customers, which is resolved through Amazon Pay’s Scan & Pay feature.

Britannia’s Amit Doshi on breaking the clutter through ad and marketing strategies this IPL season

Amit Doshi, chief marketing officer, Britannia Industries.

In an exclusive conversation with Storyboard18’s editor Delshad Irani, Amit Doshi, chief marketing officer, Britannia Industries talks about the company’s advertising and marketing strategy for this year’s IPL season and how they plan to make an impression in a competitive and cluttered space.

Dream11’s Vikrant Mudaliar, Quotient Ventures’ Shriram Iyer and Tilt Brand Solutions’ Adarsh Atal on cracking the IPL ad game

Vikrant Mudaliar, chief marketing officer, Dream11, Shriram Iyer, co-founder and group chief creative officer, Quotient Ventures and Adarsh Atal, chief creative officer, Tilt Brand Solutions.

In an exclusive conversation with Storyboard18’s editor Delshad Irani, Vikrant Mudaliar, chief marketing officer, Dream11, Shriram Iyer, co-founder and group chief creative officer, Quotient Ventures and Adarsh Atal, chief creative officer, Tilt Brand Solutions to discuss the brand’s ad strategy for this IPL season how they managed to crack the code with their IPL campaign.

Coca-Cola’s Tish Condeno and Ogilvy’s Sukesh Nayak on what is takes to stay ahead in the ad game this IPL season

Tish Condeno, Category Director, Sparkling Flavors at Coca-Cola India, and Sukesh Nayak, Chief Creative Officer of Ogilvy.

In an exclusive conversation with Storyboard18’s editor Delshad Irani, Tish Condeno, Category Director, Sparkling Flavors at Coca-Cola India, and Sukesh Nayak, Chief Creative Officer of Ogilvy break down the brand’s IPL ad strategy and what it takes to stay ahead on the rest in the game.

Dalmia Cement’s Sameer Nagpal and Ogilvy’s Ritu Sharda on breaking down the brands ad plan for this IPL season

Sameer Nagpal, COO of Dalmia Cement, and Ritu Sharda, Chief Creative Officer for Ogilvy India's Northern Operations.

In an exclusive conversation with Storyboard18’s editor Delshad Irani, Sameer Nagpal, COO of Dalmia Cement, and Ritu Sharda, Chief Creative Officer for Ogilvy India’s Northern Operations explore the intricacies of this brand that stands out because of its sustainable practices and cutting-edge technologies in the construction industry and how it is incorporating this ethos in its IPL ad strategy this season.

Brands have started to celebrate the progressive gender roles and portrayals: Report

In the recent years, there is a rise in advertisements that normalize positive gender roles for men and women. One sees men engaging in activities such as washing utensils, doing laundry, and in the kitchen. (Representative image via Unsplash)

Out of 186 new ads released on TV in the month of October that featured women, nearly every other ad featured them in a progressive narrative where they were in control of the narrative, and/or part of stories that celebrated the new normal slice of life wherein roles within a home are gender agnostic.