Category: Advertising

Interactive OLV boosts CTRs by 377 percent compared to standard OLV ads

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

While conventional OLV ads offer basic functions like play, pause, and rewind, they often lack the rich interactive elements required to fully engage audiences.

ITC’s Savlon Swasth India Mission launches new campaign with Ogilvy on global Hand Hygiene Day

Kainaz Karmakar and Harshad Rajadhyaksha, CCOs, Ogilvy India, add, “Over the years, we have created meaningful and powerful messaging for Savlon Swasth India Mission. As part of this broader task, the film is a disruptive and memorable way to make people aware of this insightful truth, and hopefully impact positive handwashing behaviour.”

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “The endeavour since its inception has been to induce a behavioural change towards hand hygiene and explore disruptive and innovative ways to engage, educate, and empower everybody to adopt the habit of washing hands with soap or handwash.”

Amazon Prime Video embraces ‘Lauki’ ahead of Panchayat’s new season

Getting caught up in the lauki ki peeche ka raaz fervor, the cast of Panchayat, along with several social media influencers urged Panchayat fans as well as their followers to participate in this unique initiative by posting snippets about the campaign on their social media handles.

The success of the campaign could be seen in the fact that over one million people were engaged, with 14,02,077 laukis being clicked off from the image on the webpage.

HDFC Mutual Fund launches new Mother’s Day campaign to promote financial literacy among children

This initiative serves as an extension of their long-running investor education campaign #ZindagiKeLiyeSIP and is specifically tailored to inspire mothers to initiate their investment journey through SIPs.

The film puts forward the message that just as children emulate their parents in various aspects of life, they are likely to follow suit in financial matters as well.