The campaign aims to highlight the qualities of TechnoSport’s products, which assist every Indian in enduring the blistering heat of elections.
Category: Advertising
APL Apollo launches new TVC with Akshay Kumar
APL Apollo Steel Tubes Ltd., a branded steel tube manufacturer in India, has launched a new television commercial featuring Bollywood superstar Akshay Kumar, showcasing their product, Roof Tuff – Color coated coils.
Mast and Meh: Lahori Zeera’s new campaign is a fun new take on product advertising
A brand, not generally in the spotlight all the time or being talked about often. But, via this campaign, it sure does make you want to grab a bottle and chug it down.
Lowe Lintas and Naukri launch new campaign targeting Gen Z workforce
Intended to go live during IPL where ACDs are no more than 15 seconds, the campaign leverages compelling storytelling and resonant messaging, to connect with Gen Z job seekers on a deeper level.
HDFC Mutual Fund launches new Mother’s Day campaign to promote financial literacy among children
The film puts forward the message that just as children emulate their parents in various aspects of life, they are likely to follow suit in financial matters as well.
VML creates “Are Those Neeman’s Shoes” campaign to hack voice data on smartphones
Neeman’s and VML worked with The Other Half, a boutique production company, to launch to increase awareness and traffic to the brand’s website and reach a wider audience.
Niraj Ruparel, Chandani Samdaria, Chandni Shah, Senthil and P G Aditya appointed as Jury Chairs for Abby Awards 2024
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.
Sachin Tendulkar and Ageas Federal Life Insurance challenge conventional notions of financial planning
Erum Kidwai, Sr. Vice President and Head Marketing, Ageas Federal Life Insurance discusses the latest annual campaign with Sachin Tendulkar, women’s increasing influence in insurance purchase decisions, and the company’s adoption advanced VFX and animated storytelling.
Head-to-head: Caresmith takes a jab at Bombay Shaving Company’s viral campaign
Caresmith founder Rushabh Shah took a satirical swipe at Shantanu Deshpande by creating his own ‘moment marketing’ campaign.
IPL 17 ads on TV up 15 percent as new categories and brands join the game
According to TAM, Parle Products, Sport Technologies, Vishnu Packaging, Vini products and Playgames 24*7 were the top advertisers in the first 48 matches of the IPL 2024.