HDFC Mutual Fund launches new Mother’s Day campaign to promote financial literacy among children

This initiative serves as an extension of their long-running investor education campaign #ZindagiKeLiyeSIP and is specifically tailored to inspire mothers to initiate their investment journey through SIPs.

The film puts forward the message that just as children emulate their parents in various aspects of life, they are likely to follow suit in financial matters as well.

Niraj Ruparel, Chandani Samdaria, Chandni Shah, Senthil and P G Aditya appointed as Jury Chairs for Abby Awards 2024

Talented is an employee-owned creative agency founded by PG Aditya prior to which he was the CCO of Dentsu Webchutney until February 2022. His work is responsible for India's only "Agency of the Year" title so far at Cannes Lions. (From left to right: Chandani Samdaria, PG Aditiya, Chandni Shah, Niraj Ruparel and Senthil)

The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.

Sachin Tendulkar and Ageas Federal Life Insurance challenge conventional notions of financial planning

Sachin Tendulkar was chosen as the face of this campaign due to his universal appeal and inspirational life journey. His debut at such an early age serves as a metaphor for the significance of early financial planning, resonating strongly with parents and individuals alike.

Erum Kidwai, Sr. Vice President and Head Marketing, Ageas Federal Life Insurance discusses the latest annual campaign with Sachin Tendulkar, women’s increasing influence in insurance purchase decisions, and the company’s adoption advanced VFX and animated storytelling.