Advertising – Page 90

TechnoSport launches ‘Election Fever’ campaign

The campaign video is conceptualized by Expresso, a Chennai-based creative consulting firm.

The campaign aims to highlight the qualities of TechnoSport’s products, which assist every Indian in enduring the blistering heat of elections.

APL Apollo launches new TVC with Akshay Kumar

Bollywood actor Akshay Kumar

APL Apollo Steel Tubes Ltd., a branded steel tube manufacturer in India, has launched a new television commercial featuring Bollywood superstar Akshay Kumar, showcasing their product, Roof Tuff – Color coated coils.

Mast and Meh: Lahori Zeera’s new campaign is a fun new take on product advertising

There are no dialogues. Just a repetitive beat and visuals of people from all professions and walks of life enjoying gulping down the drink.

A brand, not generally in the spotlight all the time or being talked about often. But, via this campaign, it sure does make you want to grab a bottle and chug it down.

Lowe Lintas and Naukri launch new campaign targeting Gen Z workforce

The campaign is now live on the JioCinema IPL feed and other online platforms.

Intended to go live during IPL where ACDs are no more than 15 seconds, the campaign leverages compelling storytelling and resonant messaging, to connect with Gen Z job seekers on a deeper level.

HDFC Mutual Fund launches new Mother’s Day campaign to promote financial literacy among children

This initiative serves as an extension of their long-running investor education campaign #ZindagiKeLiyeSIP and is specifically tailored to inspire mothers to initiate their investment journey through SIPs.

The film puts forward the message that just as children emulate their parents in various aspects of life, they are likely to follow suit in financial matters as well.

VML creates “Are Those Neeman’s Shoes” campaign to hack voice data on smartphones

“Are Those Neeman’s Shoes” features two influencers traversing across the country, adorned in Neeman's Shoes.

Neeman’s and VML worked with The Other Half, a boutique production company, to launch to increase awareness and traffic to the brand’s website and reach a wider audience.

Niraj Ruparel, Chandani Samdaria, Chandni Shah, Senthil and P G Aditya appointed as Jury Chairs for Abby Awards 2024

Talented is an employee-owned creative agency founded by PG Aditya prior to which he was the CCO of Dentsu Webchutney until February 2022. His work is responsible for India's only "Agency of the Year" title so far at Cannes Lions. (From left to right: Chandani Samdaria, PG Aditiya, Chandni Shah, Niraj Ruparel and Senthil)

The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.

Sachin Tendulkar and Ageas Federal Life Insurance challenge conventional notions of financial planning

Sachin Tendulkar was chosen as the face of this campaign due to his universal appeal and inspirational life journey. His debut at such an early age serves as a metaphor for the significance of early financial planning, resonating strongly with parents and individuals alike.

Erum Kidwai, Sr. Vice President and Head Marketing, Ageas Federal Life Insurance discusses the latest annual campaign with Sachin Tendulkar, women’s increasing influence in insurance purchase decisions, and the company’s adoption advanced VFX and animated storytelling.

Head-to-head: Caresmith takes a jab at Bombay Shaving Company’s viral campaign

Rushabh Shah of Caresmith seizes an opportunity amid Bombay Shaving Company's controversial ad backlash.(Images sources from Linkedin, Unspalsh and Moneycontrol)

Caresmith founder Rushabh Shah took a satirical swipe at Shantanu Deshpande by creating his own ‘moment marketing’ campaign.

IPL 17 ads on TV up 15 percent as new categories and brands join the game

IPL 2025 is also being broadcast across 28 channels, compared to a smaller footprint in IPL 17—signaling a push for wider syndication and deeper regional reac

According to TAM, Parle Products, Sport Technologies, Vishnu Packaging, Vini products and Playgames 24*7 were the top advertisers in the first 48 matches of the IPL 2024.