Advertising – Page 89

Goafest 2024 and ABBY Awards to take place from 29th to 31st May, 2024 in Mumbai

This year's Goafest took place in Mumbai from May 29-31, close to the location where an illegal ad hoarding collapsed killing 17 people, and the festival barely grazed the issues that led to the tragedy, said adlanders Storyboard18 spoke to, stating that the advertising industry leaders should have led the charge on action-driven conversations.

The relocation is in consideration of the forthcoming Lok Sabha Elections.

FMCG and Pan Masala are the top spenders in IPL and election ads: Zenith’s Priyanka Kapur

During IPL and elections, ad rates increase only in two genres. They are news and sports- Kapur

According to Kapur, Both elections and IPL are high reach period. While brand building doesn’t happen during these periods, for people to take notice that a certain brand exists, this is the best time of the year.

Bangur Cement highlights the importance of individual vote in ‘Vote Solid, Desh Solid’ campaign

The campaign is a sequel to the previous brand launch campaign featuring Bollywood actor Sunny Deol. (Still from the campaign)

The key message of the campaign is ‘Vote Solid, Desh Solid.’

NPCI unveils RuPay’s ‘Link it, Forget it’ campaign at IPL

Rahul Mathew Chief Creative Officer, DDB Mudra Group, said, “A credit card that works on UPI is not just a game-changer, but also behavior-changing. It lets you ditch your wallet and still enjoy all the benefits of a credit card. Through this campaign, we are urging people to break the habit of carrying cards and opt for RuPay instead. And told it through fun stories around forgetting to forget your wallet.”

The ‘Link It, Forget It’ campaign featuring the vibrant Shankar Mahadevan and others, humorously suggests that leaving your wallet at home is no longer a concern.

Etihad ad featuring MS Dhoni and CSK copied? Karthik Srinivasan calls out brand and ad agency

Communications strategy consultant, Karthik Srinivasan took to LinkedIn to point out the similarity between Etihad’s advert and one that Volkswagen released in 2023.

Publicis Groupe’s Arthur Sadoun to be Chairman and CEO of the Board in proposed changes to governance structure

“The aim of this change in governance is simple: to preserve the driving forces behind the Groupe’s success and maintain the model that has made Publicis our industry’s most valuable company in terms of market capitalization," said Arthur Sadoun, Chairman and CEO of Publicis Groupe.

In anticipation of the end of his mandate in 2025, Maurice Lévy, Chairman of the Supervisory Board, submitted to the Groupe’s governing bodies a proposal to change the company’s governance.

Spotify encourages eligible Indian citizens to vote in 2024 general election via ‘Play Your Part’

The message has been communicated through a visual of the voters' marked finger, a unique feature of Indian elections, integrated with Spotify's scan code.

‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part by voting.

Tinder launches ‘Every Single Vote Counts’ campaign in India

Aahana Dhar, Tinder’s Communications Director in India, said “Over half of Tinder’s users are aged between 18 to 25 years old 4 and this collaboration is a great opportunity to encourage younger and newer voters to go to the ballot. We know young daters are passionate about key events that impact their lives and Tinder is giving them a way to express their intent directly in their profile with voting stickers, apart from raising awareness about voter registration for first timers.”

As India gears up for the world’s largest democratic election this year with over 20 million1 young first time voters, this initiative is a call to action, reminding young adults, especially first time voters, to take full advantage of their fundamental civic right: the right to vote.

IPL and elections to drive 15 percent ad spending growth in April: MudraMax’s Deleise Ross

Deleise Ross, senior vice president and business head at MudraMax, stated, "Increase in sales is what most brands / advertisers are looking for during this period of heightened viewership. To ensure this is achieved, most advertisers plan new communications, product launches and specific offers which enable them to make the most of this period."

Large spenders like auto, BFSI, consumer electricals (seasonal products like air conditioners, fans, refrigerators) are most likely to top ad spends.

Indian ad festival Goafest 2024 to be a three-day event in Mumbai

Goafest is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club. In a major change for the ad festival, Goafest 2024 will take place in Mumbai, due to the 2024 Lok Sabha polls.