Category: Advertising

Indian e-commerce start-ups’ total funding was $4 billion in 2022 : MMA Global India x Publicis Commerce

As per QCO (Quality Control Order), organisations should not publish reviews that lack authenticity or have been purchased, or written by individuals hired by suppliers, or third parties etc. (Representative Image: Mark König via Unsplash)

As per the D2C Advantage X Toolkit: Guide to Maximise ROI of E-commerce Investments, between 2014 and 2022, Indian e-commerce received a total funding of $ 31 billion, with an annual peak of $ 10.7 billion inflow in 2021.

IOA reiterates stance on unauthorized ads for Paris Olympics

IOA said, “It has come to our attention that certain corporate entities and business houses are attempting to capitalise on the excitement surrounding the Paris Olympic Games by creating unauthorised advertisements and promotions. The IOA strongly condemns such actions and emphasises that any advertisement related to the Paris Olympic Games 2024 must have prior approval from the 10A.”

The IOA emphasised the importance of respecting intellectual property rights and the official endorsements established by the International Olympic Committee (IOC).

Tata Motors’ Safari to Tata Tea’s Jaago Re: Tata’s advertising focussed on nation-building, social consciousness

Over the years, Tata's advertising strategies have adapted to the changing times and technological advancements. Initially relying on traditional methods such as print media and word of mouth, Tata has embraced digital platforms and social media to reach a wider audience and engage with consumers more interactively. (Stills from the ads)

Exploring Tata Group companies’ iconic advertising strategies and their impact on nation-building and social change in India.

What is Flipkart’s “world’s most expensive ad” all about. Find out

Flipping the front page, Flipkart designed a full-page advertisement resembling a crossword puzzle, encouraging audience participation in discovering answers to the question "What else can you scan and spend on with Flipkart UPI?"

Flipkart released a print ad for the launch of its UPI services in collaboration with Axis Bank.

Ad agencies under threat from an old enemy – In-housing

“In-house agencies are more efficiency-focused while traditional agencies are more effectiveness-focused. That's what their game is all about,” said Neeraj Sharma, former senior vice president, L&K Saatchi & Saatchi. (Image source: Unsplash)

From Godrej to Zomato, brands across the board are increasing In-house creative capabilities or setting up in-house ad agencies, fuelling an old trend and posing a real threat to the ad agency business.