In an exclusive conversation with Storyboard18’s editor Delshad Irani, Mayank Shah, VP of Parle explains how Parle is making a splash this IPL season.
Category: Advertising
HDFC Bank CMO Ravi Santhanam on cracking the IPL ad game
In an exclusive conversation with Storyboard18’s editor Delshad Irani, Ravi Santhanam, Group Head and CMO of HDFC Bank, spoke about the IPL as an advertiser’s platform, the insights driving the PayZapp campaign and what makes the IPL unique from a marketer’s vantage.
Savsol Lubricants announces actor Sidharth Malhotra as brand ambassador
The collaboration with Sidharth Malhotra also marks a milestone in Savsol’s journey in lubricants and engine oils, as it unveils Ester Fluid technology under the brand name Savsol Ester 5.
IAS expands Meta brand safety measurement to include reporting on misinformation
Facebook and Instagram already prohibit ads from running alongside content that’s been labelled as misinformation by its third-party fact checkers or that violates its policies. However, advertisers often want more control over the topics of posts and content that their ads run alongside.
Less than 1 percent of ads feature members of the LGBTQIA community or people with disabilities: Report
The report noted that 4 percent show diversity of skin tone vs global average of 27 percent in advertising.
Wakefit asks employees to put in 70 hours a week (to sleep)
The protagonist in the video talks about how it is important to get adequate sleep in order to thrive and urges his employees to get 70 hours of sleep every week, in a satirical manner.
Goafest 2024 likely to revert to 3-day format; Not ruling out alternate dates for the ad fest shifted to Mumbai
Storyboard18 has now learnt from industry sources that Goafest 2024 might revert to its three-day format and the committee responsible is currently in search of a venue in Mumbai.
1% Club unveils new campaign on financial literacy with Sharan Hegde and Viraj Ghelani
1% Club’s “The Great Escape” sees Sharan and Viraj in a familiar corporate office filled with unfamiliar comic twists.
Kansai Nerolac Paints unveils new campaign with Ma Ka Pa Anand
Featuring Ma Ka Pa Anand, actor and television presenter, as the brand ambassador for Tamil Nadu, the TVC highlights the features of ‘Nerolac Beauty Little Master Sheen’ and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.
Zomato launches AI-integrated ads for restaurant partners amid Tata IPL 2024
Conceptualized by Zomato’s in-house creative team and brought to life by directors Raj Nidimoru and Krishna DK, these innovative ads feature Zomato’s brand ambassador, Ranveer Singh, alongside Samantha Prabhu and cricket icon Cheteshwar Pujara.