Author: Tasmayee Laha Roy

2023 music genre ad volumes surge by 3 percent: TAM

Exclusive advertising within the music genre saw the participation of 45 plus advertisers in 2023 (Image source: Sergio Ruiz via Unsplash)

Reckitt Benckiser and HUL retained their first and second positions as top advertisers for 2023.

My11Circle, RuPay, Angel One join IPL 2024 sponsor roster

The top categories to advertise in this year’s IPL on TV are ecom – gaming, range of food products, pan masala, perfumes/deodorant and smartphones. (Image source: Moneycontrol)

Following Tata Sons’ title win, IPL has added another Rs 1,485 crore in new sponsorships.

Local influencers harness regional insights to forge deeper, more personal bonds with audiences: Mrunali Dedhia

The authenticity, relatability, cost-effectiveness, and ability to connect with hyper-local audiences make local influencers indispensable allies for brands seeking to make meaningful inroads into diverse and dynamic regional markets.(Representative Image: Cristina Zaragoza via Unsplash)

Mrunali Dedhia, Vice President, Chtrbox says brands are increasingly drawn to local influencers for their micro-communities to drive targeted engagement and conversations.

Data security, a top priority for MIB: Anurag Thakur

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

As Storyboard18 first reported on February 15, MIB Minister Anurag Thakur addressed various topics at the International Conference and Exhibition on Broadcast and Technology, including regional content, sustainable broadcasting, and data security.

As the public broadcaster we have to balance revenue and content diversity: Gaurav Dwivedi

In a world increasingly dictated by algorithms, Dwivedi emphasizes the importance of human judgment in journalism. He believes in empowering reporters to retain control over their narratives and their revenue. (Image via Prasar Bharati website)

In 2023, Prasar Bharati’s revenue from auction of MPEG-2 slots saw a 66 percent boost, touching Rs Rs1071 crore. This bounce-back followed a 12 percent decline the previous year.

Zee starts appraisals on time, but hiring tightens as cost cuts loom: Job security in question?

The petitioner requested TDSAT to declare the notices dated January 3, 2025, and December 16, 2024, as void ab initio and legally invalid.

In spite of the no layoff promise in January, on February 13 when ZEEL announced its Q3 FY24 results, it also said they were strategically reassessing overall cost structure. This initiative spans key areas such as technology, content, marketing, and personnel.