UP Warriorz announce new sponsorships for Women’s Premier League 2024

The newly designed team jersey will sport Kay Beauty on the front, with EaseMyTrip on the back of the jersey.(Representative Image: Alessandro Bogliari via Unsplash)

The team has onboard a host of brands as sponsors. The list includes Kay Beauty, EaseMyTrip, CarLelo, MyMaster11, JSW Paints, PONDS, Aashirvaad Atta and Big FM.

Aditya Birla Group’s new paints company Opus onboards Leo Burnett India as lead creative and strategic agency

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

As their communication partners Leo Burnett India will be working on the creative strategy and positioning for the overall brand ‘Birla Opus’, ‘Birla Opus One’ and ‘Birla Opus Calista’. DDB Mudra on the other hand will be handling the other sub brands Style, AllWood, AllDry and Prime.

Anurag Thakur announces Film Certification Facilitation office in Chandigarh

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

CBFC facilitation office will ease certification process for regional films. Punjabi film industry to benefit
from the same.

IPL 2024: Disney Star maintains TV ad rates at Rs17-Rs18 lakh for 10 seconds

The top categories to advertise in this year’s IPL on TV are ecom – gaming, range of food products, pan masala, perfumes/deodorant and smartphones. (Image source: Moneycontrol)

In a bid to push advertiser volume, there have been some nominal adjustments to ad rates this season. Additionally, Star is also working on introducing flexible packages offering improved targeting capabilities.

MCA seeks details from SEBI on ZEEL account investigations

The petitioner requested TDSAT to declare the notices dated January 3, 2025, and December 16, 2024, as void ab initio and legally invalid.

According to reports, a preliminary MCA investigation suggests alleged involvement of Yes Bank in misusing ZEEL’s fixed deposits.

ZEE Entertainment forms independent committee to address misinformation about company

The market regulator has highlighted that the allegations in the July 2022 show-cause notice will be subsumed with the findings of the further investigation carried out by SEBI.

The body will be tasked with reviewing and addressing the widespread circulation of misinformation, market rumours, and speculation that has negatively impacted the company’s public image and investor confidence.