Tasmayee Laha Roy – Page 16

Reliance-Disney media deal: Advertisers look forward to wider reach and content boom

Reliance Industries has also assured that there would be no adverse impact on competition, as a result of the merger.

The JV will be one of the leading TV and digital streaming platforms bringing together iconic media assets across entertainment and sports.

NCLT asks Zee to submit response to Sony’s application within a two-week window

The companies will also withdraw the respective Composite Schemes of Arrangement from the NCLT and inform the relevant regulatory authorities.

According to reports, the legal representative for Zee contended that if the maintainability applications are addressed on March 12, Zee would face challenges in filing timely responses.

Reliance-Disney media powerhouse: How will media planning change for advertisers?

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

The JV between Reliance Industries and Disney brings together over 108 channels, leaving advertisers the opportunity to leverage wider audiences and more data and insights to target specific cohorts across various platforms.

Google partners with ‘Shakti’ to combat misinformation before general elections

Shakti India Election Fact-Checking Collective is a consortium of news publishers and fact checkers in India.

NBDSA issues guidelines for responsible reporting on LGBTQIA+ community

The study uses the Progressive Unstereotype Metric (PUM) to measure consumer responses to representation in advertising (Representative image by Mercedes Mehling via Unsplash)

The guidelines urge broadcasters to avoid airing any news which sensationalises the issues related to LGBTQIA+ community, perpetuates stereotypes or creates undue fear in respect of the community.

ZEE Entertainment expands the scope of Independent Committee to investigate allegations

The market regulator has highlighted that the allegations in the July 2022 show-cause notice will be subsumed with the findings of the further investigation carried out by SEBI.

The Independent Investigation Committee will be chaired by Justice Satish Chandra and comprise of ZEE’s independent directors, Uttam Prakash Agarwal and P.V.R Murthy.

PM Modi launches #MeraPehlaVoteDeshKeLiye campaign to encourage young voters

The Prime Minister praised India's animation studios for partnering with global giants like Disney and Warner Brothers, creating original content that showcases Indian culture on the world stage.

The Prime Minister has also issued an appeal to influencers across platforms to actively engage in the campaign.

IBDF forms task force to evaluate ‘Indian Socio-economic Classification System’ : Reports

On November 20, the Parliamentary Standing Committee on Communications and Information Technology met with multiple stakeholders to discuss concerns about the vulgarity of content streamed on OTT platforms.

Broadcasters are reportedly concerned about the potential impact of ISEC on their audience measurement and targeting strategies.

20 percent of all the people watching video content in 2023 have been cord cutters: Kantar

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

Addressable TV is poised to extend its reach to over 45 million homes, constituting 21 percent of addressable TV households in 2024.

DD Free Dish auction nets close to Rs 1157 Crore from sale of 64 MPEG-2 slots

The e-auction, which ran from February 19, 2024, sold slots for the period April 1, 2024, to March 31, 2025. (Image source: Moneycontrol Hindi)

This marks the second consecutive year of revenue growth for Prasar Bharati from the sale of MPEG-2 slots.