Author: Tasmayee Laha Roy

To save a merger: ZEE and Sony attempt to iron out disagreements?

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

Reports suggest Zee and Sony are attempting to iron out differences to salvage the $10 billion media merger.
It is expected that Zee will communicate its final decision to Sony within the next 24-48 hours, indicating whether they accept all terms and conditions of the agreement.

MCA and Meta join forces to curb AI generated misinformation with WhatsApp helpline

The focus of the program is to implement a four-pillar approach – detection, prevention, reporting and driving awareness around the escalating spread of deepfakes along with building a critical instrument that allows citizens to access reliable information to fight the spread of such misinformation. (Representative Image: Mika Baumeister via Unsplash)

Users will be able to flag deepfakes by sending it to the WhatsApp chatbot which will offer multilingual support in English and three regional languages- Hindi, Tamil and Telugu. 

Sintex announces associate sponsorship deal with Women’s Premier League

The ICC Women's T20 World Cup 2024 is to be exclusively broadcast on Disney Star Network and Disney+ Hotstar, and will feature 10 teams competing in 23 matches over 17 days in UAE. (Representative Image: Pickled Stardust via Unsplash)

Sintex joins Women’s Premier League as associate sponsor for four years, aligning with their brand values and promoting women’s empowerment in cricket.

Sony is exploring new opportunities in India post Zee setback: Reports

On April 16, ZEEL had said that it has decided to withdraw the merger implementation application filed before the NCLT, Mumbai bench against Sony.

At a press conference in Tokyo, Hiroki Totoki, President, COO, and CFO of Sony assured that the setback with Zee will not hinder the company’s investment strategy.

MIB registers 106 MSOs, cancels non-compliant registrations

Experts urge Nepal to take decisive steps to curb malpractices and ensure the fair payment of subscription fees to foreign broadcasters. (Representative Image: Piotr Cichosz via Unsplash)

While the ministry did not share the number of non compliant MSOs, in October 2023, 477 MSOs were already marked non-compliant.

General Elections 2024: Political parties to spend up to Rs 13,000 crore on advertising

In 2024, Glance recorded billions of impressions globally, with sports (252 billion glances), entertainment (146 billion), and travel & lifestyle (99 billion) leading user interest. (Image source: Moneycontrol)(Image source: Moneycontrol)

Ruling party and top spender BJP will lead the pack in advertising expenditure for the 2024 general elections in the world’s largest democracy.

Absence of strategic partner a challenge for ZEE’s scale-up plans: Elara Capital’s Karan Taurani

The market regulator has highlighted that the allegations in the July 2022 show-cause notice will be subsumed with the findings of the further investigation carried out by SEBI.

According to Taurani, tie-up with a strategic partner or an effective turnaround strategy to enhance digital offerings with reduced losses will be crucial factors for considering an upgrade.

Community Radio advertising gets a boost: Extended time and hiked rates in new policy guidelines

During the provisional empanelment period, the base rate applicable to Private FM Radio stations for which no IRS (Indian Readership Survey) data is available will be applied.

Provisions for participation of women in content creation that states that at least half of the Advisory and Content Committee members should be women, have also been added in the Revised Guidelines to encourage women in the sector.