Author: Tasmayee Laha Roy

CTV Surge: Addressable TV to reach over 45 million Indian homes

With growing consumption and gross domestic product (GDP) growth in India, the advertising market is projected to grow at a 9.4% CAGR (Representative image via Unsplash)

The surge is attributed to major sporting events such as the IPL and World Cup, acting as catalysts to boost viewership on connected smart televisions.

Indian ad revenue set to soar to Rs1,55,386 crore in 2024: GroupM India

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

At 10.2 percent India will be the fastest growing top market said the report from GroupM India.

82 percent Indians expect to benefit personally from AI in the next 5 years: Google-IPSOS survey

Indians felt that the application of AI will be important across health, security and climate, but equally in personalised education, improved accessibility and space exploration. (Representative Image: Markus Spiske via Unsplash)


As per the report, Indians are also enthusiastic about the impact of AI on their work, with 80 percent believing it will be beneficial for them individually. Significantly greater than a global average of 65 percent, 95 percent of Indians have talked about AI in their workplaces.

IPL sponsorships: Why smaller startups will be missing in action this season

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

In the wake of the funding winter gripping the sector, startups have slashed marketing budgets and are viewing Indian Premier League sponsorships with caution. Especially the smaller ones.However, the overall sponsorship landscape remains resilient, as exiting brands will make room for new entrants across various categories in the ever-enticing IPL arena.

2024 election: BJP far ahead of Congress, not just in pre-poll surveys but also in this key matrix

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

The BJP has boosted its political AdEx on social media significantly, splurging Rs1.5 crore in the last month. Of this, Rs 1.18 crore was spent in the last week alone.

India is our second-largest revenue source after North America: Timex’s Tobias Reiss-Schmidt

According to Reiss-Schmidt, purchasing a smartwatch doesn’t mean someone is lost to the analog watch brand entirely. In fact, we welcome smartwatches as an entry point. Many consumers start with a smartwatch, using it during workouts or travel, and later switch to an analog watch for different occasions like night outs and others.

Timex Group President and CEO Tobias Reiss-Schmidt spoke to Storyboard18 about the company’s ‘Waste More Time’ campaign and how it aligns with the vision for the brand in India and globally.

MIB urges LCOs to submit registration details for the assignment of a national registration number

MSOs (Multi-System Operators) and HITS (Headend-In-The-Sky) operators are also instructed to ensure that LCOs with interconnection agreements submit the necessary details within the specified timeframe.(Representative image by Erik Mclean via Unsplash)

In response to challenges faced by LCOs in renewing their registrations, the ministry had issued an advisory on January 19, 2024. This advisory not only aimed to address the renewal difficulties but also served as a warning against operating without valid registration.

Viacom18-Disney deal – one week to go: All that we know

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

Walt Disney Co and Reliance Industries (RIL) are on the verge of finalizing a groundbreaking mega stock-and-cash merger to create India’s largest media and entertainment business.

Print struggles while OOH, radio, and cinema hold steady in 2023 AdEx: Reports

As per a dentsu report, the advertising industry in the country clocked 8.6 percent growth in 2023, reaching a market size of Rs 93,166 crore. Projections indicate a further 9 percent growth, targeting Rs 1,01,591 crore by the end of 2024. (Photo by Yonghyun Lee on Unsplash)

According to a dentsu report, in 2023, print media contributed 20 percent to the total advertising spends of the year, witnessing a 1.8 percent decline over 2022.