Tasmayee Laha Roy – Page 21

FMCG stood out as highest spender in 2023 with Rs 31,428 crore ad spends: Reports

HUL slashed the ad spending by 14.8% in Q2 (Photo by Daria Volkova on Unsplash)

In 2023, FMCG category witnessed an ad spends growth of 22.6 percent over 2022.

Kashmir bat manufacturers’ body sue Sony and Tramboo Sports over false claims made on Shark Tank India

The episode featuring two young Kashmiri entrepreneurs, Saad and Hamad was aired on January 30, 2024.(Image sourced from @sharktank.india via Instagram)

CBMAK has sued both the channel and the company and demanded a compensation of Rs100 crore alongside an on-air apology within 15 days.

General Election 2024: Ogilvy, McCann, Crayons, Cosmos, Efficacy, many more vying for BJP campaign accounts

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

Other than the heavyweight contenders such as Ogilvy and McCann, agencies like Efficacy Worldwide, Cosmos Maya, Crayons, Moving Pixels, Vishista VFX and Thought Blurb Communications are also in the fray for different parts of BJP’s campaign business.

Disney India’s cricket World Cup nightmare: A financial fairytale gone wrong

The operating loss saw a 144 percent surge compared to the previous year (Image source: Moneycontrol)

The company clocked operating loss to the tune of $315 million for the quarter ending December 2023. The loss can be attributed mainly to the elevated expenses linked with airing the high stake tournament.

BCCI sets Rs 2,700 crore base price for IPL associate and special partner slots

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

According to reports, as outlined in the request for quotation (RFQ) document, each of the six associate partner slots carries a base price of Rs 65 crore per year for 74 matches

BCCI approaches Supreme Court for opinion on taxability of media rights

Last year, the Bombay High Court directed the BCCI to seek the opinion of the Supreme Court regarding the issue (Image source (from left to right): Moneycontrol and Unsplash)

BCCI is of the opinion that their sale of media rights do not fall under ‘franchise services’ and hence they are not liable to pay service tax.

TV’s share in ad spend to decline to 28 percent by end of 2024: Reports

Experts urge Nepal to take decisive steps to curb malpractices and ensure the fair payment of subscription fees to foreign broadcasters. (Representative Image: Piotr Cichosz via Unsplash)

Overall, the Indian advertising industry grew 8.6 percent in 2023 and is eyeing to touch Rs 1,01,591 crore 2024.

Indian advertising industry grew 8.6 percent in 2023, eyes Rs 1,01,591 crore by 2024

Looking ahead to 2025, the industry is all set for further expansions, with an anticipated compounded growth rate of 9.86 percent, aiming for Rs 1,12,453 crore. (Representational image via Unsplash)

The growth in 2023 was propelled by categories such as tourism, government and social organisations, real estate, and media and entertainment.

Digital media ad spends touch Rs 40,685 crore in 2023, surpasses TV adex: Reports

Mayank Pravinchandra Shah, vice president, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property." (Representative Image: Alexander Shatov via Unsplash)

Digital media is projected to grow at a compounded rate of 23.49 percent by 2025, reaching a spending share of 55 percent.

2024 General Elections: Outdoor advertising set to surge with Rs 400 crore political spends

The Ram Mandir inauguration set the tone for the return of OOH as an impactful marketing tool. Ayodhya OOH ad rates saw a 150 percent growth before the event and experts predict at least 15X to 17X surge in OOH spends moving forward.