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Apple News+ rolls out new game and offline mode to drive subscriptions

iPhone maker gears up for major retail expansion in Bengaluru, Pune, Delhi-NCR, and Mumbai; aims to capitalize on India's growing smartphone market and robust sales of non-smartphone products.

Apple enhances News+ experience with spelling game and an office mode that allows subscribers to access personalised content without Wi-Fi.

Legal action initiated against A.R. Rahman over alleged intellectual property infringement in ‘Le Musk’

The entities under MAI Group plan to sue Rahman against ‘unauthorised utilisation of their revolutionary sensory-driven technology.’ (Image sourced via Forbes India)

The dispute raises questions about intellectual property rights and creative ownership in the entertainment sector.

Elections 2024: BJP leads ad approval requests with Delhi Chief Electoral Office

The Chief Electoral Office has approved a total of 2423 advertisements against 638 applications from all parties. (Image source: CNBC-TV18)

With the model code of conduct in place for the ongoing general elections, parties must seek approval from the Delhi Chief Electoral Office to display any political advertisement in the city.

Dish TV revamps strategy to combat OTT challenge, targets increased subscriber base and market share

The company is activating 360-degree communication plan spanning media platforms. The plan combines PR, ATL and digital outreach.(Image source: Moneycontrol Hindi)

In a bid to counter the rising tide of OTT platforms, Dish TV shifts focus towards becoming a comprehensive entertainment provider. With strategic offerings, the company aims for exponential growth, backed by revamped marketing strategies and partnerships with tech giants.

CTV is the poster boy of advertising at the moment: Cheil India’s Kumar Awanish

Kumar Awanish, chief growth officer, Cheil India said Ecommerce, gaming, automotive, beverages and FMCG categories and associated brands are topping the charts this election and IPL season.

According to Awanish, ecommerce, gaming, automotive, beverages, and FMCG are top spenders in this election and IPL season and news and sports are the leading programming genres.

ICC Men’s T20 World Cup 2024: Ad strategies shift as mobile takes center stage

Media planning experts are concerned about the audience going through a cricket fatigue this year.

Free mobile streaming shakes up ad market for World Cup. Experts predict interactive, location-based mobile ads and potential flexibility in pricing.

JioCinema Premium launches ‘Anime Hub’ with Demon Slayer season 4 and more

In addition to the dedicated hub for anime entertainment, JioCinema Premium unlocks access to a plethora of top international content in local languages, wholesome Kids & Family entertainment, genre-defining originals, blockbuster movies, and exclusive before-TV premieres and live channels

Platform expands content with cult classics, new releases, and ad-free viewing for Rs. 29/month.

Author: Tasmayee Laha Roy