Dentsu X India secures digital media mandate for LG Electronics

Under the terms of the mandate, dentsu X, recognized for its data and tech-driven approach, will provide a comprehensive range of digital media solutions tailored for LG Electronics.

Partnership aims to enhance LG Electronics’ digital footprint through innovative strategies and data-driven solutions.

Arkansas sues YouTube, accusing platform of fuelling youth mental health crisis

"If YouTube truly want to be neutral, it must ensure its algorithms don’t silently dictate what thrives. Accountability isn’t just about takedowns; it’s about redesigning the system to balance engagement with responsibility," say experts.

Attorney General files lawsuit against YouTube and parent company Alphabet, alleging addictive content and harmful impact on state’s youth.

The multifaceted career of Mithun Chakraborty: A look at his brand endorsements

From the disco frenzy of the 1980s to today's digital-first consumer landscape, the veteran actor has been the face of various brands. (Image source: Jio Studios, X)

From silver screens to luxury hotels, Mithun Chakraborty is not just a celebrated actor but also a successful entrepreneur and brand ambassador. Here’s a roundup of the various facets of his illustrious career and business ventures.

Next-Gen Navigators: How young travellers are steering family travel

In India, 93% of young travellers actively contribute to their family’s vacation planning.

As the influence of Generation Alpha and Gen Z surges, family travel planning in India is transforming; young travellers are driving choices that prioritize cultural pride and meaningful experiences.

Urban India to spend INR 1.85 lakh crore this festive season: Study

During festive seasons, the primary objective is to boost sales by enhancing consumer consideration. To achieve this goal, a multi-faceted approach leveraging various media channels is essential. While traditional mass mediums such as television remain influential, digital platforms will continue to play a crucial role in shaping consumer perceptions and driving consideration.

Survey reveals 1 in 2 households to spend over INR 10,000, with 70% opting for in-store shopping amid rising eCommerce adoption.

‘Matter of great pride’: MIB’s Ashwini Vaishnaw on Mithun’s Dada Saheb Phalke award

Mithun Chakraborty, also known as Mithun Da, is an iconic Indian actor, producer, and politician, recognized for his versatile roles and distinctive dancing style. (Image source: Bollywood Bubble)

The veteran actor will receive the prestigious award at the 70th National Film awards ceremony on October 8, 2024, celebrating his immense contributions to Indian cinema.