Author: Sakina Kheriwala

Ethical and Legal Implications of Brands Congratulating Influencers and Athletes

This raises concerns about the authenticity of the brand's messaging. If a brand did not stand by the influencer or athlete during their journey, is it ethical to suddenly align themselves with their success?

Congratulatory messages often blur the lines between genuine appreciation and opportunistic marketing, writes KlugKlug’s Vaibhav Gupta.

OYO achieves first-ever annual profit of Rs 229 Crore in FY24

Oyo reported a sixfold jump in its net profit in the third quarter of fiscal year 2025

Travel technology firm OYO has announced its first-ever annual profit, recording a profit after tax (PAT) of Rs 229 crore for the fiscal year 2024. This marks a significant turnaround from the Rs 1,286 crore loss reported in FY23, according to a recent company filing. OYO’s revenue remained relatively stable at Rs. 5,388 crore, a… Continue reading OYO achieves first-ever annual profit of Rs 229 Crore in FY24