Supreme Court rules ‘royalty’ imposed by Municipal Corporation is not a ‘tax’

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

The apex court set aside the Patna High Court’s decision to refund the ‘royalty’ collected from advertising companies, clarifying that ‘royalty’ and ‘tax’ are distinct in law.

Interactive Avenues wins social media mandate for Home Centre

The partnership aims to enhance the brand's social media presence through a strategic focus on innovative, clutter-breaking content designed to drive engagement and business growth.

Digital arm of IPG Mediabrands India secures account to elevate Home Centre’s social media presence with innovative content and community strategies.

Amazon Prime Video to introduce ads in India from 2025

Since its launch in India in December 2016, Prime Video has cemented itself as a leading entertainment platform, offering a vast selection of Indian and international films, popular shows, award-winning Amazon Originals, add-on subscriptions, and film rentals.

Prime Video will feature limited advertisements, aiming to offer fewer ads than linear TV, while providing an ad-free upgrade. No changes to Prime membership pricing in 2025.

Havas 2024 report highlights resilience amid ‘permacrisis’

The report introduces the term 'permacrisis' to describe the persistent nature of global challenges - ranging from climate change and rising living costs to political turmoil and humanitarian crises.

The global study reveals optimism, newfound resilience, and a growing sense of control in a world marketed by continuous disruptions.