Author: Sakina Kheriwala

Gen Z Explainer: The concept of ‘user disengagement’

True engagement means using an app when it's useful, then leaving when you're done. The best designs are invisible; they solve a problem and then get out of the way. (Image source: Unsplash)

Discover why intentional disengagement can lead to trust, loyalty, and a healthier digital experience for users and businesses alike.

Centre cracks down on unauthorized use of personal data amid digital protection reform

A recent report indicated that the National Payments Corporation of India had already terminated all unauthorized uses of customer data related to Unified Payments Interface (UPI) handles. (Image source: Unsplash)

With the Digital Private Data Protection Act, 2023 on the horizon, the Union home ministry intensifies efforts to curb illegal access to sensitive personal information, targeting fintech and consumer tech companies.

Noel Tata joins Tata Sons board as Tata Trusts nominee

Noel Tata, who has longstanding ties with Tata Group's various businesses, will be the first family member since 2011 to simultaneously serve on the boards of both Tata Sons and Tata Trusts.

Noel Tata becomes the first Tata family member since 2011 to hold simultaneous board positions at Tata Trusts and Tata Sons.

MAST & MEH: Google, Zomato, Netflix, Flipkart and more

Diwali dazzlers and duds! Check out this week's Mast and Meh ads—from the unskippable Diwali specials to those we wished we could have skipped!

Now that the Diwali lights have dimmed, it’s time to sift through the glow! Storyboard18 brings you the post-festival lowdown on brands that truly sparkled-and those that, well, fizzled. Catch our weekly roundup of the ads that brought the brightest glow and the ones that barely made a flicker!

IPL 2025 mega auction set for Riyadh amid scheduling challenges

Reports suggest that BCCI officials have already conducted preliminary visits to Saudi Arabia to assess potential venues for the auction.

All franchises finalize retained players as focus shifts to Riyadh for the highly anticipated auction on November 24-25.

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Sandeep Dutta named as President of AWS India and South Asia

Sandeep Dutta, a veteran with over 20 years at Accenture, brings extensive expertise in leading large-scale transformations, positioning him as a key leader in AWS's mission to drive digital innovation across the subcontinent.

Amazon Web Services deepens its commitment to India’s digital transformation with a $12.7 billion investment plan by 2030, set to create 131,700 jobs and boost renewable energy projects.

Aiming high: Kim Ye-ji hits the target as Tesla Korea’s first brand ambassador

The partnership is rooted in Kim's rising popularity, particularly after her stunning performance at the International Shooting Sport Federation (ISSF) World Cup in Baku, Azerbaijan.

Following viral recognition for her silver medal win, Kim Ye-ji embarks on a new partnership with the electric carmaker, excited to promote a positive message.

Cred expands into insurance, leveraging Cred Garage to offer motor policies

Cred Garage, a feature that provides users with insights on vehicle spends, pending traffic violations, insurance renewal dates, and breakdown assistance, will now support distribution, marking Cred's first venture into the insurance sector.

With discounts for high credit scores, Cred partners with major insurers to launch motor insurance offering.

Neeraj Joshi steps down as Zee Studios marketing head after six transformative years

Prior to his role at Zee, Neeraj Joshi served as Associate Vice President of Marketing at Viacom18 Motion Pictures and held positions at Fox Studios India, Balaji Motion Pictures, and PVR Pictures.

After a successful tenure marked by blockbuster releases and brand elevation, Neeraj Joshi bids farewell to Zee Studios to explore new avenues.