Priyanka Nair – Page 22 – storyboard18

X disables promoted accounts ad business

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

Elon Musk, who acquired Twitter in October 2022, announced the platform’s rebranding on July 23rd, 2023.

ChatGPT creator OpenAI releases new AI solutions for content moderation

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

GPT-4 will able to interpret rules and nuances in long content policy documentation and adapt instantly to policy updates, resulting in more consistent labeling.

Income from Twitter’s ad revenue sharing: 18% GST for content creators earning over Rs 20 lakh annually

Experts suggest that this GST will apply if the total annual income from various sources, including income from X, surpasses Rs 20 lakh. (Representative Image: Bastian Riccardi via Unsplash)

X (formerly Twitter) has started advertisement revenue sharing for its X Premium subscribers or verified organisations. The account needs to have 15 million organic impressions on the posts in the last three months and have at least 500 followers to be able to be part of this revenue sharing programme.

Madison BMB to become a part of Madison Loop

The company is targeting the achievement of $100 million in annual recurring revenue (ARR) by the end of this financial year. (Representative Image: Nick Fewings via Unsplash)

Raj Nair, Madison BMB’s chief executive officer, has decided to move on to pursue other opportunities outside Madison World.

Lodestar UM bags Protean’s integrated media mandate

Wireless subscribers increased from 1,158.49 million at the end of December 2023, to 1,160.71 million at the end of January 2024, registering a monthly growth rate of 0.19 percent. (Image by Markus Spiske via Unsplash)

Lodestar UM’s mandate for Protean spans the entire media spectrum across mainline, digital, out of home, and special projects.

Dentsu Creative India hires Aneesh Jaisinghani as senior group executive creative director

Prior to this, Aneesh Jaisinghani was the senior executive creative director at Cheil India, where he successfully led Samsung's mobile business.

Aneesh Jaisinghani will be reporting to Joy Mohanty, chief creative officer – North, Dentsu Creative India.

Elon Musk’s X can’t pay Blue subscribers their ad revenue-share on time

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country.

Elon Musk tweeted or Xed: Interest in ad rev share by content creators has far exceeded our expectations, so will take a few more days to process.

Bookstrapping: Supermindful by Eliza Lay Ryan

A quote by Meryl Streep features in the book Supermindful. It reads, "I'm curious about people. That's the essence of my acting." Our reviewer thought that was impressive and insightful. (Image source: Amazon)

Supermindful by Eliza Lay Ryan is a book that attempts to teach readers to be not only creative but also has insights to be a better person. Bookstrapping rating: 3.5 Stars.

Talented launches new social agency, The New Thing; Viren Noronha joins as co-founder

Much like its name, The New Thing will help brands create new cultural conversations and moments on social media. (L to R: PG Aditiya, Gautam Reghunath, and Viren Noronha)

In an exclusive interview with Storyboard18, Gautam Reghunath, PG Aditiya, and Viren Noronha shared their views on why there is a need for a new agency in town to help brands create cultural conversations and moments on social media.

Netflix plans to restructure its advertising partnership with Microsoft

The projected revenue growth for Q2 2024 is expected to be 16 percent. (Image by ibault Penin via Unsplash)

Netflix partnered with Microsoft in 2022 to provide technology and sell ads on its behalf, in part because Microsoft offered to pay a “revenue guarantee,” reported WSJ.