Maha Kumbh to now be covered 24/7 in a live broadcast for free

OTC platforms/agencies are investing heavily in advertising during the Maha Kumbh and have increased ad spends approximately 40%-50% year-on-year, this includes targeted promotions for flight bookings, pilgrim tour packages and hotel simultaneously.

Watch the sacred Shahi Snans (holy baths), evening Ganga aartis, vibrant Akhara processions, and spiritual talks by renowned leaders—all with live updates and stunning visuals.