Sorrell’s enthusiastic endorsement underscores India’s growing importance on the global stage, driven by its economic resilience, strategic positioning, and strong leadership.
Author: Priyanka Bhatt
BBC Studios considers exiting India content production amid tough market conditions
Industry experts note that as broadcasters and OTT platforms tighten their budgets and focus on profitability, the number of projects being greenlit has declined.
United Breweries shares climb 5% as beer supply to Telangana resumes
After the 8 January announcement, United Breweries’ shares had dropped over 4%.
Instagram unveils ‘Edits’: A new video editing app for creators
The announcement comes amidst growing uncertainty surrounding ByteDance-owned platforms, with both TikTok and CapCut experiencing outages recently.
Global ad spend crosses $1 trillion for the first time; future trends in media revealed by WARC
Commerce media is becoming a cornerstone of the digital advertising ecosystem, with global retail media spending reaching $154.8 billion in 2024
Shemaroo suffers loss of Rs 36.5 crore amid ad crunch
Shemaroo’s debt stood at Rs 331 crore as of December 2024, down Rs 7 crore from Rs 338 crore in September.
Court halts unauthorised use of cricketer Shikhar Dhawan’s images in promotion
The legal dispute stems from a petition filed by Dhawan, who claimed that his agreement with DB Dixon Battery had officially ended in November 2024.
Local Cable Operators’ registration goes fully online on Broadcast Seva Portal under amended rules
The Ministry of Information and Broadcasting has today issued a notification amending the Cable Television Network Rules, 1994 (the Rules), to streamline the Local Cable Operator (LCO) registration process.
Over 25% audience of Indian titles on Prime Video comes from outside India: Sonal Kabi
Sonal Kabi, Director & Head of Marketing, Prime Video, India, delved into various aspects of story selection and marketing innovation in streaming, while highlighting Prime Video’s role in taking Indian stories to global audiences.
Next wave of digital growth in rural India, 1 billion people to have smartphones
Expanding on his point about the digital empowerment of rural India, Rajesh Magow said, “We would have one billion people on smartphones. It will cover a lot of the rural population, open up many avenues for them, and generate employment.