Kashmeera Sambamurthy – Page 405

Coca-Cola’s Henrique Braun: The plans for 2023 are very bold in India

Localisation and consumer centricity approach continues to be the company’s key approach in India. Braun said that they have the strategy of segmenting the country in many India’s which has allowed the company to have local connections with the consumers on the day to day activities. (Image courtesy: Still from the video)

Henrique Braun told CNBC TV-18 that India’s the fifth largest market for Coca-Cola globally having grown significantly in the last few years. He believes that the company will have a good 2023 summer.

India should have a central law on online gaming: IT minister Ashwini Vaishnaw

Yotta, a Hiranandani Group company, will provide the local cloud hosting and storage infrastructure for Free Fire India. (Representative Image: Sean Do via Unsplash)

MeitY was designated as the nodal ministry for all online gaming related matters in December 2022.

Mercedes-Benz CEO recounts how the luxury car got its iconic name. Watch

The first petrol powered car was invented in 1886 by Carl Benz. Funded by his wife, Bertha Benz, the petrol powered vehicle only had three wheels and was called the “Motorwagen”. (Representative Image: Paul Hoenhorst via Unsplash)

Austrian industrialist Emil Jellinek had approached Gotllieb Dalmier and Wilhelm Maybach and asked them to build him a racing engine.

QYOU USA, Chtrbox integrate influencer marketing operations to go global

Sandip Chintawar and Prakash Kolhe who founded Cymetrix will continue to lead the company into its next phase of growth and expansion across geographies. (Representative Image: Vardan Papikyan via Unsplash)

Glenn Ginsburg, president, QYOU USA will look after the US and India businesses. Pranay Swarup and Julie Kriegshaber will take up the roles of vice chairman.

Kurkure eyes GenZ consumers through witty advertising strategy

Kurkure had created multiple catchy taglines such as 'Kya Karein, Control Nahin Hota' that established Kurkure’s intense chatpata taste, “Masti Bole To Kurkure” that owned ‘masti’ with Kurkure’s jester view on topical issues, and “Sab Family Ban Jaye” for the neo-nesters living away from their families. Even the popular 'Tedha Hai Par Mera Hai' catered to the ‘imperfect’ Indian family who are comfortable with their imperfections and quirks. (Image source: Stills from #HalkeMeinLo ad)

Kurkure aims to connect with Gen Z consumers by launching a sub-brand Kurkure Playz that caters to the growing soft-texture category.

Volvo Car India onboards Dipankar Mukherjee as head of marketing and PR

Prior to this, Dipankar Mukherjee has worked with companies like Samsung Electronics, AB InBev, DishTV, Ola Foodpanda, Ola Electric Mobility, and Molson Coors Beverage Company.

Dipankar Mukherjee replaces Amit Jain, who last year had moved within Volvo Cars to a regional role.

Wingreens’ Pawan Sarda joins House of Abhinandan Lodha as chief growth officer

Prior to joining Wingreen Worlds, at Future Group India, he launched and drove Big Bazaar, drove Omni channel marketing and commerce for the retail chain company etc. (Image source: LinkedIn)

Pawan Sarda was Wingreen’s group CMO and helped grow the D2C brand as it expanded and acquired other companies.

Pizza Hut India appoints Aanandita Datta as Chief Marketing Officer

With close to 17 years of experience, Datta was previously designated as global brand director, Unilever, based out of the Netherlands. She has previously worked with consumer goods firms, managing brands such as Lipton, Kissan, Taaza at Unilever alongwith corporate brand Unilever, Horlicks and Sensodyne at GlaxoSmithKline Consumer Healthcare and Whirlpool Refrigerators. (Image source: LinkedIn)

The company said that Datta will oversee all aspects of marketing and branding, with the core objective of transforming Pizza Hut into a ‘Younger and Everyday’ brand.

Omnicom Media Group’s Hearts & Science bags Jaguar Land Rover’s global media mandate

The report highlights that the win covers 25 markets, which include the UK, US, China, Japan, Australia and large swathes of EMEA, LATAM and the Asia-Pacific region. Omnicom Media Group was able to race ahead of Dentsu, Mindshare, Havas Media Group and Jellyfish with an estimated global media billings of £250m. (Representative Image: Zakaria Zayane via Unsplash)

Omnicom Media Group’s responsibilities include repositioning Jaguar Land Rover as an all-electric vehicle manufacturer, where the brand aims to make the transition from 2025.

22feet Tribal Worldwide picks up Flipkart’s digital biz

Given the new opportunities for e-commerce to unlock its full potential, 22feet Tribal Worldwide will focus on strengthening Flipkart’s relationship with its strong customer base of 250+ mn shoppers. (Image source: Still from an ad)

The agency will help the brand drive business growth through creativity, with an increased focus on strengthening Flipkart’s fashion, BGMH and mobile phone categories.