Author: Kashmeera Sambamurthy

How iD Fresh Food, MTR Foods and Gits are betting on convenience and authenticity to increase sales of instant foods

According to market researcher Statista, the revenue earned by the ready-to-eat meals segment amounted to $56.93 billion in 2022. It is expected that the market will grow annually by 9.59 percent between 2022 and 2027. (Stills from ads and recipe videos)

With the popularity of South Indian food, homegrown brands are aggressively looking for new product and marketing opportunities.

ASCI Ad Code: Industry body revises and tightens advertising, disclaimer guidelines for brands

Further, a disclaimer should not attempt to correct a misleading claim made in an advertisement. A disclaimer shall be in the same language as that of the claims of the advertisement, and in case of bilingual advertisements, the disclaimer should be in the dominant language of the advertisement. (Representative Image: Mailchimp via Unsplash)

ASCI’s updated guidelines say a disclaimer should be clearly readable and should remain on screen for more than four seconds.

Yash Boss: Kannada star Yash is Pepsi’s new brand ambassador

Yash said in a statement, “I am exhilarated to engage with Pepsi and join them as the face of the brand. A collaboration as exciting as this is a great way to start the new year, and I can't wait for my fans to see me in an all-new avatar!”

Yash will be instrumental in deepening consumer connect for Pepsi, said Saumya Rathor, category lead, Pepsi Cola.

Influencer marketing agencies set to tweak contracts, educate influencers to comply with govt rules

(From left to right: Influencers Mohammed Salim Khan (MSK) and Roshni Bhatia) The Indian Influencer market is expected to grow at a CAGR of 25 percent till 2025 to reach a size of Rs 2,200 crore. In a bid to comply with the government's new social media influencer norms and rules, agencies managing influencers have been conducting hygiene checks on contracts and educating their talent and marketers about the new rules.

Agencies handling top influencer talent have started working with legal teams to update and tweak contracts.

ChatGPT – OpenAI Impact: Is ChatGPT a threat to copywriting and advertising creatives?

Speaking to Storyboard18, Nisarg Shah, CEO and co-founder of Affable Technologies, said that their goal is to improve the end-to-end influencer management for marketers.

From fear, amazement to strategic thinking, senior ad leaders, with a background in copywriting, share their immediate reactions and thoughts on ChatGPT.

Palki Sharma to host ‘Vantage’ on Firstpost from Jan 26

Spearheaded, curated and hosted by Palki Sharma, ‘Vantage’ promises well-researched and unbiased insights into global events that have the capacity to impact human lives. (Image source: LinkedIn)

Palki Sharma’s ‘Vantage’ will also mark the first time a top TV news personality will host a digital-first show.

Bookstrapping: Attention Span by Dr Gloria Mark

The book Attention Span by Dr Mark has interesting suggestions on how we can take control of our attention and find more success in our careers, says our reviewer. (Image: Amazon)

In the book, Attention Span, Dr Mark delves into the newly celebrated concept of ‘kinetic attention.’ She introduces a more balanced understanding of the rhythm between deep focus and less focused states, which may actually serve to make us happier and more productive in the long term. Bookstrapping Rating: 3.5 stars.

Global brands make localization their mantra to tap into $2.6bn Indian gaming market

The growth of global brands in India is not limited to gaming companies only. International brands in the business of gaming peripherals like joysticks, gamepads, gaming keywords, chairs, wireless gaming devices and others are also taking India seriously. Thanks to the increasing number of gamers in the country.(Representative Image: freestocks via Unsplash)

Global gaming brands are focusing on localization in everything from products to marketing plans.