Kashmeera Sambamurthy – Page 405

Digital agencies focus on building personal brands of startup founders, corporate leaders

To tap into a new opportunity, digital and integrated marketing agencies are gearing up to launch new verticals to cater to the growing demand of creating personal brands of leaders, online. (Representative Image: Giulia May via Unsplash)

From profile building and content creation to crisis management, agencies launch specialist services to cater to growing demand for personal branding for leaders, founders, CXOs.

Biz Moves: 82.5 Communications, The Brand Saloon, HyphenBrands and Fruitbowl Digital

Advertising agency 82.5 Communications, which is a part of Ogilvy Group, its Kolkata branch has bagged the integrated communications mandate for Kutchina, a Kolkata-based kitchen solutions brand. The agency will be Kutchina’s partner in its vision to establish a national footprint. (Representative Image: Prapoth Panchuea via Unsplash)

Keep up with all the key business wins and the account movements.

CXO Moves: Kellogg India’s CMO quits; Dentsu and Meta lose top execs, a marketer become Jaguar Land Rover India’s MD

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Martijn Baudoin via Unsplash)

Plus, people shuffle at Publicis Worldwide, Diageo India, Samsung India. Catch all the sxecutive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Nokia redesigns logo, signals a strategy shift as people think it still makes mobile phones

"This is Nokia, but not as the world has seen us before,” said Pekka Lundmark, President and CEO of Nokia.

Nokia refreshes its brand, setting sights on leading a world where networks meet cloud. Shares refreshed company strategy to deliver sustained long-term growth.

Bookstrapping: Rishi Sunak, The Rise by Michael Ashcroft

For a non-British reader, the narrative of Rishi Sunak’s work as Secretary of Treasury under senior British Pakistani politician Sajid Javid, their working equation and the torpedoing events that led him to eventually succeed the latter at No.11 Downing Street offers novel insights. (Image source of book: Amazon)

In the book, painting a flawless portrait of Rishi Sunak is probably the reason why readers will feel that ‘something is missing’. There is no mention of the classic follies of youth or the swagger of fat young paychecks. Bookstrapping Rating: 3 stars

We will likely see a killer AI app later this year, says Nothing’s Carl Pei

Nothing management believes the company has the potential to become a leading smartphone brand in India in the coming years.

Carl Pei says they are already making all their phones locally and exploring whether they can make other products in the country.

Did you know that Malayalam film Nanpakal Nerathu Mayakkam is inspired by a Greenply ad?

The ad, which is made by advertising agency Lowe Lintas, the Greenply ad features a Sikh family (mother, father and son) travelling on a bus in South India. Suddenly, the boy, speaking in Tamil, asks the bus driver to stop and barges into an ancestral home.(Stills from the Greenply ad)

The movie, available on Netflix, credits the Greenply ad stating “To the old advertisement that gave the seed of thought.”

Startup founders in India are waking up to white space in online gaming market

The number of employees in the 'Online Gaming' industry has grown at a CAGR of 97.5% from 2018 to 2023 in India.

Two new gaming companies were launched in the past two days. Investors are flocking to India’s gaming and esports arena. We take stock of recent developments.

Activision Blizzard employee, game data stolen by hackers

Activision not only hid the breach until the tweets were posted online, it also didn't alert employees. (Image source: Moneycontrol)

The data contained employee details, contact information, and scheduled content for Call of Duty.

Ex-Nazara CEO Manish Agarwal’s Web3 gaming firm raises $20M funding; acquires IndiGG

IndiGG raised $6 million in seed funding from investors such as Sequoia India, Lightspeed Venture Partners, and Animoca Brands in January 2022. Agarwal, who was at Nazara Technologies at the time, had also participated in the funding round as an angel investor. (Image source: Moneycontrol)

The fundraise was led by Accel, with participation from investors such as Prosus Ventures, Courtside Ventures, and Nexus Venture Partners. It values the company at Rs 1,200 crore on a fully diluted basis.