Author: Kashmeera Sambamurthy

Philips new campaign with Alia Bhatt to promote hair straightening products

Philips India states that in female grooming there is massive demand for hair care products (straighteners or straightening brushes) which are able to do job at home easily. (Image source: Still from the ad)

For the first time, Philips’ campaign execution is not solely centered around Alia Bhatt and features women across age groups.

Disney+ Hotstar loses 3.8 million paid subscribers in its biggest quarterly decline to date

In emerging markets such as Indonesia, India and the Philippines, the main driver of internet advertising revenue is the increasing penetration and use of internet connectivity, particularly mobile and mobile sub-segments will continue to see strong growth (Representative Image: Glenn Carstens-Peters via Unsplash)

Disney+ Hotstar’s paid member base dropped 6 percent to 57.5 million for the quarter. This comes amid a major reorganisation at the media and entertainment giant under the recently reinstated CEO Bob Iger.

Weekly Shorts: Here are marketing strategies for brands that want to scale up using key opinion leaders

Sometimes, KOLs may not post but they may make a counter-offer of a paid partnership. Engage with them. Explore a hybrid solution. Remember, you spent ßtime and effort in identifying this KOL, and you want to work with them for good reasons. Always keep a budget ready for such cases. (Representative Image: Samuel Regan-Asante via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Yum! Brands gets Aparna Bhawal as chief marketing officer

Bhawal is armed with an experience of three decades and has been a part of organisations like First City Publications, GE Money, Procter & Gamble, GlaxoSmithkline Consumer Healthcare India, and The Coca-Cola Company. (Image courtesy: International News Media Association)

Aparna Bhawal will look into marketing at KFC India and the partner countries.

Google Report: Growth in searches for international travel doubled in 2022

Additionally, people have become increasingly alert to opportunities for professional growth, career pivots, and harmonizing work and life, with a growing interest in ‘salary negotiation’ which grew by 60 per cent, ‘upskilling’ by 30 per cent, and ‘career change’, up by 20 per cent. Searches for terms like ‘great resignation’ and ‘quiet quitting’ saw a significant growth of 1030 per cent and per cent. (Image courtesy: Sebastien Gabriel via Unsplash)

Focus on self-care, affordability, professional growth, international travel grew manifold as per Google Year In Search 2022 report.

Coca-Cola’s Henrique Braun: The plans for 2023 are very bold in India

Localisation and consumer centricity approach continues to be the company’s key approach in India. Braun said that they have the strategy of segmenting the country in many India’s which has allowed the company to have local connections with the consumers on the day to day activities. (Image courtesy: Still from the video)

Henrique Braun told CNBC TV-18 that India’s the fifth largest market for Coca-Cola globally having grown significantly in the last few years. He believes that the company will have a good 2023 summer.

Mercedes-Benz CEO recounts how the luxury car got its iconic name. Watch

The first petrol powered car was invented in 1886 by Carl Benz. Funded by his wife, Bertha Benz, the petrol powered vehicle only had three wheels and was called the “Motorwagen”. (Representative Image: Paul Hoenhorst via Unsplash)

Austrian industrialist Emil Jellinek had approached Gotllieb Dalmier and Wilhelm Maybach and asked them to build him a racing engine.

QYOU USA, Chtrbox integrate influencer marketing operations to go global

Sandip Chintawar and Prakash Kolhe who founded Cymetrix will continue to lead the company into its next phase of growth and expansion across geographies. (Representative Image: Vardan Papikyan via Unsplash)

Glenn Ginsburg, president, QYOU USA will look after the US and India businesses. Pranay Swarup and Julie Kriegshaber will take up the roles of vice chairman.

Kurkure eyes GenZ consumers through witty advertising strategy

Kurkure had created multiple catchy taglines such as 'Kya Karein, Control Nahin Hota' that established Kurkure’s intense chatpata taste, “Masti Bole To Kurkure” that owned ‘masti’ with Kurkure’s jester view on topical issues, and “Sab Family Ban Jaye” for the neo-nesters living away from their families. Even the popular 'Tedha Hai Par Mera Hai' catered to the ‘imperfect’ Indian family who are comfortable with their imperfections and quirks. (Image source: Stills from #HalkeMeinLo ad)

Kurkure aims to connect with Gen Z consumers by launching a sub-brand Kurkure Playz that caters to the growing soft-texture category.