Author: Indrani Bose

Ipsos reports 84 percent jump in happiness among full time parents and homemakers

In comparison to the global picture, India ranked 13th among 33 countries, with 71% of global citizens hopeful about the future.

Parijat Chakraborty, Group Service Line Leader, Public Affairs, Corporate Reputation, CSR and ESG, said, “Those from north, west and east zone are happier than their counterparts from south zone. Also, tier 1 residents are happiest, which could be because of the good quality of life – decent income with lower cost of living, as compared to the metros.”

India’s traditional PC market ships 3.07 million units in Q1 2024; up 2.6 percent YoY

Innerwear is about increasing users' comfort by offering them a wide selection of design, fit, fabric, size, etc, which leads to a large number of SKUs. The category has further expanded due to the increasing popularity of new products like period panties, intimatewear and maternity innerwear. (Image sourced from CNBC)

HP Inc. led the market with a share of 30.1 percent in Q1 of 2024.

Amazon India’s Harsh Goyal on why should customers go for Amazon Fresh in the age of quick commerce

Manoj Bajpayee in one of the Amazon Fresh ad campaigns

The character ‘Ghanshyaam’, played by Manoj Bajpayee in the Amazon Fresh ad campaigns – ‘Nahi toh Mehenga Padega’, embodies the problem that a common person has with buying groceries online, says Harsh Goyal, Director – Grocery, Amazon India.

82 percent experience increased operational efficiency with AI: Report

Brands at the initial stages of AI adoption should aim to progress towards more advanced levels. (Representative Image source: Moneycontrol)(Representative Image source: Moneycontrol)

The report sheds light on how AI is the next frontier in the customer engagement domain and how brands can implement AI for the right use cases and gain maturity in AI adoption to drive a boost in conversion and growth in business value.

myTrident’s Neha Gupta Bector on partnering with Kareen Kapoor Khan and Sharmila Tagore

The COVID-19 pandemic brought a significant shift in consumer behavior, with more people investing in their homes, a well-furnished home enhances the overall atmosphere and happiness, which aligns perfectly with our ethos of providing high-quality products at affordable prices, akin to IKEA, says Neha Gupta Bector.

myTrident’s ideal target demographic encompasses women aged 25 to 65, who seek to cultivate an aura of refined elegance within their surroundings, says Neha Gupta Bector, chairperson, myTrident.