Author: Indrani Bose

Spice Money launches VIP Program to scale up its network of 14 lakh rural merchants

Adhikaris enrolled in the VIP Program will enjoy additional commissions on core products such as Aadhar-based withdrawals AePs, DMT, and financial services products like opening of CASA and consumer loan products.

This program aims to identify and reward the top-performing Adhikaris(Merchant)by providing them with a clear path to increased earnings and enhanced services.

Titan Raga launches ‘Beautiful Together’ featuring Alia Bhatt

Alia Bhatt is seen interacting with women around her. From complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, and to supporting another facing a fashion mishap at a social event.

Aparna Ravi, Marketing Head, Titan Watches said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other.

Disney+ Hotstar collaborates with Kartik Aaryan for ‘Free For All, Har Match Har Ball’

The ad film opens with a shot of the hustling and bustling railway station platform and Kartik Aaryan in a Team India jersey making an announcement.

The recently released ad film for the campaign emphasizes on Disney+ Hotstar’s ‘Free on mobile’ offering for the tournament enabling all the cricket fans across the country to never miss any cricketing action.

Reddit introduces new ‘Ask Me Anything’ tools for engaging hosts and participants

Previously, users would have to create two separate posts to signal an AMA, one sharing when it was planned for and one when it began. With the new AMA rolling out on desktop, and coming soon to mobile apps, a user can start immediately or set a start time up to 21 days in advance.

Starting today, Reddit is rolling out a new suite of AMA updates to give redditors who host AMAs tools to help their community members get up close and personal with their favorite guests.

Meesho launches social media campaign #WaitNahiVoteKaro

The updated logo seamlessly integrates the iconic Meesho "m" with a finger bearing the ink mark, symbolising the platform's dedication to increasing voter participation.

To emphasise the importance of voting, the brand utilises push notifications and banner advertisements on its app, with messages like “Bhulo nahi, kal vote karo!” and “Aaj delay nahi, vote karo!”

Neville Shah moves on from Ogilvy

Neville Shah Shah, who began his career as copy supervisor at TBWAIndia, has worked across JWT (now VML), DDB Mudra and Creativeland Asia.

Prior to Ogilvy, Neville Shah was associated with MTV India as National Creative Director and Creativeland Asia as Creative Director.

HUL restrained from comparing ‘Ponds’ products with ‘Nivea’: Delhi HC

The board formed a committee of independent directors to explore various alternatives for the ice cream business and provide recommendations. These recommendations will be reviewed by both the Audit Committee and the Board.

The Delhi HC barred HUL from comparative promotions between Ponds and Nivea, called the action potentially damaging to the plaintiff’s (Nivea) reputation and business.