Author: Indrani Bose

82 percent experience increased operational efficiency with AI: Report

Brands at the initial stages of AI adoption should aim to progress towards more advanced levels. (Representative Image source: Moneycontrol)(Representative Image source: Moneycontrol)

The report sheds light on how AI is the next frontier in the customer engagement domain and how brands can implement AI for the right use cases and gain maturity in AI adoption to drive a boost in conversion and growth in business value.

myTrident’s Neha Gupta Bector on partnering with Kareen Kapoor Khan and Sharmila Tagore

The COVID-19 pandemic brought a significant shift in consumer behavior, with more people investing in their homes, a well-furnished home enhances the overall atmosphere and happiness, which aligns perfectly with our ethos of providing high-quality products at affordable prices, akin to IKEA, says Neha Gupta Bector.

myTrident’s ideal target demographic encompasses women aged 25 to 65, who seek to cultivate an aura of refined elegance within their surroundings, says Neha Gupta Bector, chairperson, myTrident.

Spice Money launches VIP Program to scale up its network of 14 lakh rural merchants

Adhikaris enrolled in the VIP Program will enjoy additional commissions on core products such as Aadhar-based withdrawals AePs, DMT, and financial services products like opening of CASA and consumer loan products.

This program aims to identify and reward the top-performing Adhikaris(Merchant)by providing them with a clear path to increased earnings and enhanced services.

Titan Raga launches ‘Beautiful Together’ featuring Alia Bhatt

Alia Bhatt is seen interacting with women around her. From complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, and to supporting another facing a fashion mishap at a social event.

Aparna Ravi, Marketing Head, Titan Watches said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other.

Disney+ Hotstar collaborates with Kartik Aaryan for ‘Free For All, Har Match Har Ball’

The ad film opens with a shot of the hustling and bustling railway station platform and Kartik Aaryan in a Team India jersey making an announcement.

The recently released ad film for the campaign emphasizes on Disney+ Hotstar’s ‘Free on mobile’ offering for the tournament enabling all the cricket fans across the country to never miss any cricketing action.

Reddit introduces new ‘Ask Me Anything’ tools for engaging hosts and participants

Previously, users would have to create two separate posts to signal an AMA, one sharing when it was planned for and one when it began. With the new AMA rolling out on desktop, and coming soon to mobile apps, a user can start immediately or set a start time up to 21 days in advance.

Starting today, Reddit is rolling out a new suite of AMA updates to give redditors who host AMAs tools to help their community members get up close and personal with their favorite guests.