Author: Indrani Bose

Pee Safe launches new campaign in honour of Menstrual Hygiene Day

With the alarming statistic that 8 in 10 women are silenced by social barriers when it comes to talking about periods, Pee Safe aims to break this silence and start meaningful conversations.

The campaign, centered around the hashtag #PeriodFriendlyWorld, aligns with the global theme of creating a more inclusive environment for menstruators.

TheSmallBigIdea on how CTV in India signals a significant shift in the advertising landscape

Manish Solanki, COO and Co-founder, TheSmallBigIdea (left) and Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea (right)

Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea and Manish Solanki, COO and Co-founder, TheSmallBigIdea outline digital ad spends propelled by IPL 2024, importance of CTV in India, the essence of ‘ThatsMyGame’ and “DilSeIndianSpiritSeMumbaiIndians” campaigns and more.

Denver launches new phase of its ‘success’ campaign starring Mahesh Babu

Dollar Industries recently signed actor Mahesh Babu as its brand ambassador for South India. Meanwhile Bollywood superstar Akshay Kumar, endorsing Dollar Man, is associated with Dollar as the brand ambassador for over 14 years. Actress Yami Gautam is the brand ambassador for Dollar Women i.e Missy and Actor, Saif Ali Khan is the brand ambassador for Dollar Always.

In a time when achievements are given more importance over values, this campaign encourages a shift in perspective, redefining success to be more than just accomplishments.

JioCinema unveils ‘Get Set Gold’ in lead up to Olympics Games Paris 2024

Across four episodes available on JioCinema, Dinesh will host current Olympics and World Javelin Throw champion Neeraj Chopra, reigning Commonwealth Games Champion Boxer Nikhat Zareen, Olympics Bronze Medal-winning Hockey Goalkeeper PR Sreejesh, and World No. 1 Badminton Men’s Doubles pair of Chirag Shetty, and Satwiksairaj Rankireddy.

Hosted by Indian cricketer and broadcaster Dinesh Karthik, the conversations will give viewers a peek into the world of the champions uncovering their dedication that underpins their success.

EU slaps Mondelez with $366 mn antitrust fine

The probe at Mondelēz China is the latest in a series of compliance-related investigations impacting multinational companies in China.

Oreo maker has been accused of restricting the cross-border trade of chocolate, biscuits and coffee products within the European Union. Mondelez clarifies it as “isolated incidents, most of which ceased or were remedied”.

Enabling next-gen customer loyalty strategies through technology

Harnessing predictive analytics to understand customers' perceived value is becoming essential for successful loyalty programs, indicating a data-driven, personalized approach as the future of AI in loyalty programs, says Nitya Krishnamoorthy, Vice President, GALE India.

There is an increasing reliance on AI programs to analyze and understand individual customer preferences, enabling the creation of tailored rewards that resonate, writes Nitya Krishnamoorthy, Vice President, GALE India.