Author: Indrani Bose

Meesho launches social media campaign #WaitNahiVoteKaro

The updated logo seamlessly integrates the iconic Meesho "m" with a finger bearing the ink mark, symbolising the platform's dedication to increasing voter participation.

To emphasise the importance of voting, the brand utilises push notifications and banner advertisements on its app, with messages like “Bhulo nahi, kal vote karo!” and “Aaj delay nahi, vote karo!”

Neville Shah moves on from Ogilvy

Neville Shah Shah, who began his career as copy supervisor at TBWAIndia, has worked across JWT (now VML), DDB Mudra and Creativeland Asia.

Prior to Ogilvy, Neville Shah was associated with MTV India as National Creative Director and Creativeland Asia as Creative Director.

HUL restrained from comparing ‘Ponds’ products with ‘Nivea’: Delhi HC

The board formed a committee of independent directors to explore various alternatives for the ice cream business and provide recommendations. These recommendations will be reviewed by both the Audit Committee and the Board.

The Delhi HC barred HUL from comparative promotions between Ponds and Nivea, called the action potentially damaging to the plaintiff’s (Nivea) reputation and business.

Devyani International and PVR INOX announce partnership for operating food court in shopping malls

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Ravi Jaipuria, Non-Executive Chairman, Devyani International Limited said “This partnership further consolidates DIL’s position in the food courts business in India and has paved the way for additional growth and expansion opportunity.”

Omega ropes in Neeraj Chopra as brand ambassador ahead of Paris Olympics

Speaking on the partnership, Neeraj Chopra said, “I am very excited to be a part of such an iconic brand that plays such a huge role in timekeeping at the Olympic Games. I am looking forward to a great association with OMEGA and the upcoming spectacle in Paris.”

To celebrate the announcement, the athlete was invited to the OMEGA boutique in Doha, Qatar ahead of his championship at the Wanda Diamond League.

92 percent say AI makes their overwhelming workload more manageable: Report

AI power users are 53% more likely to receive encouragement from leadership to consider how AI can transform their function, and 18% more likely to say their company encourages innovation. (Image source: Moneycontrol)

Power users are familiar to extremely familiar with AI, using it at work at least several times a week and saving more than 30 minutes a day, as per the report.

Combating marketing fatigue and reigniting customer engagement

By marrying the creativity and strategic thinking of traditional marketing with the power of data insights, marketers can craft effective campaigns that resonate with audiences while respecting their privacy, writes Prashant Puri, Co-Founder & CEO, AdLift.

Consumers are faced with information overload, and this constant barrage of messages and ads has a predictable effect: indifference, writes Prashant Puri, Co-Founder & CEO, AdLift.

How Indian politicians are leveraging influencer marketing for Lok Sabha Elections

Several popular YouTubers have received offers of substantial sums by many politicians, often in the millions of rupees, to conduct interviews, particularly in the months leading up to the election, writes Yasin Hamidani, Director, Media Care Brand Solutions.

Partnering with resonant influencers allows politicians to create authentic content, bypassing traditional media and connecting directly with voters, shaping public opinion effectively, writes Yasin Hamidani, Director, Media Care Brand Solutions.