TikTok is a test case for global business, global internet and global capitalism.
Author: Aashrey Baliga
CXO Moves: M&E firms beef up leadership, CMOs move on, and an ad executive exits the industry
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.
Bookstrapping: ‘Wild Wisdom’ by Christine Amour-Levar
‘Wild Wisdom: Life Lessons from Leading Teams to Some of the Most Inhospitable Places in the World’ leaves you disturbed about sustainability and warm about the possibilities if we all came together. Bookstrapping Rating: 3.5 stars
If you don’t keep yourself up to date, you will get obsolete quickly: Mastercard’s Raja Rajamannar
Storyboard18 catches up with Mastercard’s global CMO Raja Rajamannar.
Mahindra’s Vikram Garga joined Apollo Tyres as regional group head – marketing
Vikram Garga was vice-president and head of strategy, insights and analytics, and innovation at Mahindra and Mahindra (M&M) before this move.
RK Swamy and BBDO part ways. Here’s why
Srinivasan Swamy, chairman and managing director of RK Swamy Hansa Group on the amicable end to RK Swamy BBDO’s partnership, the big disruption hitting the advertising industry, how talent continues to be agencies’ biggest challenge and mistakes young marketers make.
Simply Speaking: Success is a subjective phenomenon where the network matters beyond its measure
Success is networked, collaborative and functions as a reputational feedback loop.
CXO Moves: Fresh exits and entries, a first-ever CMO position, a streamer’s loss and more
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s weekly column CXO Moves. Here’s a round-up of the executives who are in, out, and in-between.
Dentsu Creative India Team Speaks On The Historic Year At Cannes Lions
Shibani Gharat talks to Amit Wadhwa & Ajay Gahlaut about ‘Unfiltered History Tour’ campaign that put India on the creative world map at Cannes Lions 2022.
Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi’s Campaign
Storyboard18’s Shibani Gharat caught up with Shahid Kapoor & Varun Ganjoo, Co-Founder & MD Baazi Games on the sidelines PokerBaazi’s latest ad shoot.