Author: Delshad Irani

Girl Interrupted: Tista Sen’s entrepreneurial venture TistaThinks conceptualizes campaign for CRY

Sharing her thoughts with a teaser for her venture's launch, Sen wrote: "Umm another agency. Nada. Another name. Nada. If this last year has taught me anything it is that you are your own brand and the people who want to work with you are the people who value you."

Back in the entrepreneurial world, Sen has started her own venture, TistaThinks, and has ended the year with a campaign for CRY called ‘Girl Interrupted’

Leadership shuffle at PVR INOX as it restructures Rs 600 crore media business

Very low cost theaters (with a capital investment below INR4 million each) will also come into being across approximately 88 cities with populations between 100k and 500k, and in the next 300 to 500 even smaller towns with populations below 100k. These theaters, which will thrive on mass and spectacular films, will have lower ticket and food and beverage prices, and will help in growing footfalls from underserved markets.

Shalu Sabharwal, Chief Sales Officer at PVR INOX, to helm the restructured organisation and lead its transformation. The company is also putting a greater emphasis on both online and offline media platforms to ensure maximum visibility for its brand and clients.

Netflix and FIFA sign US media rights deal for 2027 and 2031 women’s World Cups

Besides broadcasting the tournaments, Netflix will play a key role in terms of bringing the fascination of women’s football to a multimillion audience.

The FIFA Women’s World Cup will be the first competition to be acquired in full by Netflix. The streamer will also produce exclusive documentary series on female game in lead-up to both editions of FIFA Women’s World Cup.

Omnicom-IPG deal: Congress probes ad giants over links to GARM

On macroeconomic uncertainty, Omnicom executives acknowledged that trade tensions and the threat of tariffs, especially on Chinese goods are a watch point, particularly for auto and consumer packaged goods clients.

Both companies have been instructed to preserve all relevant documents and communications with the WFA and GARM and to provide them to a Congressional committee for review.