Akanksha Nagar – Page 36

Cheil’s Experience Commerce bags digital and media mandate for Eveready

Eveready account will be managed by the Mumbai office of Cheil’s Experience Commerce.

The agency won the account through a multi-agency pitch and will manage digital, social and media mandate for Eveready’s battery, flashlights and lighting business units.

Legal notices sent to brands who latched on Manu Bhaker win without sponsoring her

It is illegal for brands (who do not sponsor) to use Manu Bhaker's or other athletes' photos for advertisements on social media or elsewhere. (Image source: Moneycontrol)

Brands including the likes of LIC and Bajaj Foods have been sent legal notices for infringing Bhaker’s personality rights as they latched on moment marketing free of cost.

Despite Google’s retention of third-party cookies, shift toward first-party data continues

By launching stores in India, Google aims to replicate Apple's retail strategy

The industry trend is shifting towards leveraging first-party data, encouraging advertisers to build direct consumer relationships, and enhance data collection from owned channels. Adland calls Google’s decision a temporary relief and continues to push for privacy-friendly technologies.

Expect 20% surge in endorsement fees for Manu Bhaker; but will her winning shots hit marketers’ target?

Thumps Up film that features Manu Bhaker has been conceptualised by Ogilvy.

At present, Bhaker endorses brands like HealthShots and Performax Activewear. With a current brand value of around $10 million, industry experts say the endorsement fee is likely to increase by at least 20 percent. However, some say there’s a lack of brand recall.

Delhi HC orders Baba Ramdev to remove Patanjali’s Coronil misleading claim as Covid-19 ‘cure’

The Court has also directed Patanjali's Baba Ramdev and Acharya Balkrishna to remove statements that claimed allopathy killed lakhs of people during the Covid-19 pandemic. (Image source: Moneycontrol)

During the hearing on June 29, the Delhi High Court ordered Ramdev to retract his public remarks (within three days) in which he claimed that Coronil was a “cure” for Covid-19 and not just an immune booster.

Aditya Birla Group’s Indriya eyes becoming top jewellery retailer

"Entering the jewellery business is compelling due to the ongoing value migration from informal to formal sectors, the rising consumer preference for strong, trusted brands, and the ever-booming wedding market, all of which present substantial growth opportunities, says Kumar Mangalam Birla, Chairman, Aditya Birla Group. (Image source: Moneycontrol)

The Group has forayed into the jewellery market with the launch of Indriya. Accelerating its retail expansion, it has already opened first four stores across the country.

MARS Cosmetics eyes 60 percent revenue growth in FY25; ad spends up by 30 percent

"By March 2025, we aim to establish over 40 exclusive brand outlets, while also growing a significant presence in quick-commerce and e-commerce," says Anmol Sahai Mathur, CMO at MARS Cosmetics.

To enhance the brand’s visibility in the competitive beauty personal care market, MARS Cosmetics has significantly ramped up its investments in social media campaigns, and expanded influencer partnerships. Its CMO, Anmol Sahai Mathur, talks about company’s growing retail presence and target of closing the fiscal at Rs 400 crore in revenue.

Author: Akanksha Nagar