Akanksha Nagar – Page 36

True power of Cannes lies in connections and shared experiences: Mowin Dias of DDB Mudra Group

"Within no time, the week got over, leaving us with overflowing suitcases of inspiration to have fun with our brands and enough pictures to fuel our creativity for months to come," says Mowin Dias, Brand Strategist, DDB Mudra Group.

Dias, Brand Strategist with DDB Mudra Group, in his very first year of advertising career is one of the 30 young marketers selected from across the world for the Cannes Lions Brands Marketers Academy of 2024. He talks about the shared experiences and the spark that ignites when creativity from around the world gets together.

Patanjali Ayurved to deposit Rs 50 lakh for flouting Bombay HC order

As part of a trademark infringement lawsuit brought by Mangalam Organics, Patanjali Ayurved violated an injunction/ad-interim ruling of the court that prohibited the company from selling its camphor products.

The Womb elevates Suyash Khabya as Chief Creative Officer

Beyond advertising, Suyash Khabya has written a couple of TV serials and an OTT show.

In his previous role, Khabya was the Creative Partner at the Mumbai-based creative agency. He has spent over 23 years in the advertising world.

Star Sports partners with GT20 Canada to broadcast live action in India

The fourth season of North America’s marquee T20 league kicks off on July 25 with a clash between the Vancouver Knights and the Toronto Nationals.

The league phase of the tournament will run from July 25 to August 6, with each of the six franchises playing seven matches.

Iconic Hollywood studio Paramount to merge with David Ellison’s Skydance

Under the agreement, Skydance will invest around $8bn in Paramount, including paying $2.4bn for National Amusements, which controls the group. (Image source: hannah-wernecke via Unsplash)

A final agreement is yet to be announced. Also, the deal announcement comes weeks after Redstone (of Paramount) abruptly called off negotiations with Skydance on June 11.

Quick-commerce players’ ad revenue stream grows; a key investment focus for advertisers

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

For many advertisers, up to 50% or more of performance spends is now directed toward quick-commerce platforms. In fact, experts say advertising biz contributes up to 20% of total revenue for leading players like Zepto and Blinkit.

CCPA directs ‘Yatra’ to refund booking amounts affected by Covid-19 lockdown

On 12th August 2024, the Board of Directors of Yatra Online Limited approved a Composite Scheme of Amalgamation (“Scheme”) involving Yatra Online Limited (the “Amalgamated Company”) and its six wholly-owned subsidiaries.

Over Rs 2.5 crore worth of booking amount is still pending for refund from Yatra, the online travel platform, and approximately Rs 23 crores refunded to consumers.

MahaRERA penalises 628 projects over absence of QR codes in ads, registration number

MahaRERA said that the action was taken with the assistance of the Advertising Standards Council of India. (Image source: Unsplash)

The Maharashtra Real Estate Regulatory Authority (MahaRERA) shared that of the 628 real estate projects, 312 projects are from Mumbai Metropolitan Region and 250 from Pune and 66 from the Nagpur region.

BREAKING: SC directs MIB to file affidavit within three weeks with recommendations on SDC

The Supreme Court on July 9 highlighted that the intention (via self-declaration certificate) is only to focus on particular sectors and particular aspects, and whatever is extraneous and somehow is being interpreted otherwise shall be clarified.

Look beyond vanity metric to make most of print ads: Rajiv Gopinath of Publicis Media Services

While disruptive print innovations could serve as a means to stand out amidst the clutter, innovation alone may not suffice. The innovation needs to be actionable, says Rajiv Gopinath, Chief Solutions Officer, Publicis Media Services.

While much of the conversation on attention has been centred on digital advertising, Rajiv Gopinath, Chief Solutions Officer, Publicis Media Services, talks about how the concept of attention in print media has received less attention. He sheds light on the effectiveness of various ad placements in print, based on his analysis.