In its recent recommendations on NBP, TRAI batted for multiple rating agencies for audience measurement across platforms including disclosure of viewership data by OTT. Advertisers and stakeholders, however, say ‘it is economically not feasible’ and recommend enhancing the existing mechanism.
Author: Akanksha Nagar
Agencies launch AI tools to help advertisers navigate ‘self-declaration certificate’ mechanism
In response to advertisers raising concerns about uploading multiple SDCs on daily basis, industry has come up with AI-based offerings to help advertisers navigate this transition. Not only these tools reduce the time spent on uploading SDC, but also drive efficiency, and ensure regulatory checks.
BREAKING: MIB prohibits private channels from subleasing uplinking/downlinking permissions
At the beginning of this month, the Ministry of Information and Broadcasting issued an advisory to all private Satellite TV channel broadcasters and operators to refrain from unfair practice of multiple uplinking of the permitted channels on multiple frequencies without the approval of the Ministry. However, some channels were seen floundering the norms.
Government begins auction of Rs 96,000 cr telecom 5G spectrum on June 25
The auction will see participation from three bidders: Bharti Airtel, Vodafone Idea and Reliance Jio Infocomm. Spectrum will be assigned for a period of twenty (20) years.
TRAI invites feedback on norm for transferring ownership of machine-to-machine SIMs
The provision to transfer SIM ownership is available for consumers but there are no such norms in the case of machine-to-machine. TRAI has identified 20 critical M2M services, including those for connected & autonomous vehicles, remote surgery, and smart grid operations.
The CRED Point: Relying on advertising virality without product virality?
Cred has built its advertising campaigns around the element of surprise and ‘crazy’, ‘over-the-top’ ads that leave everyone talking. However, experts say when this comedy becomes the norm, it loses impact. Especially when the products don’t walk the talk.
Punit Goenka acquires majority stake in Maverick Media
To tap the unrealised potential of single-screen cinemas, Goenka, who continues to lead ZEE as its MD & CEO, has made the investment in his personal capacity.
Godrej Capital partners with Platinum Outdoor for multicity OOH campaign
With a strategic media mix spanning 28 cities, the campaign aims to amplify awareness and consideration among potential customers that aligns with the Godrej Capital’s vision to target hub and spoke markets.
OpraahFx forays into meme marketing; launches ‘OhsoFunny’
Over 40 top mainstream meme creators will work exclusively under OpraahFx banner, to deliver on-demand content tailored to brand requirements.
Indian advertising industry to hit Rs 1.2 trillion in 2024; digital share to reach 50%: IPG Mediabrands
The advertising revenue to grow +11.8% this year. CPG, Auto, Retail, Government and Political advertising, and Finance are expected to be the most dominant sectors contributing to India’s adex growth in 2024,